Author: Editor

Two New Hires for Rule 5

The agency has strengthened its team with two new appointments.

Shauna Hill and Oliver Leigh both join the MediaCityUK agency as Junior Account Executives and will be working across a varied portfolio of consumer and B2B accounts.

Hill holds a degree in PR and Journalism and whist studying wrote for a number of online consumer and lifestyle magazines; she joins the Agency following the completion of a four week placement.

With a Masters in Public Relations and Global Communications Management, Leigh joins Rule 5 to support with its growing roster of B2B clients, including Leep Utilities, EventCity and K7 Media.

Speaking on the growing team, Rule 5 Managing Partner, Rob Brown, said: “Shauna and Oliver have joined the business at a really exciting time; we are working with a diverse range of clients on some fascinating and exciting projects.

“At Rule 5 we are passionate about nurturing talent and providing an opportunity to those just starting out in PR. Since starting in the summer, Shauna and Oliver have impressed the team with their creativity and enthusiasm.”

Rule 5 Delivers Nando’s Course

nandos-recruit-rule-5-to-deliver-social-media-training.jpgRule 5, has been recruited to deliver social media training for Nando’s. The agency has been appointed by Gillian Harrison, Regional Marketing Manager for the restaurant company. Rule 5 has been briefed to create bespoke training for fifteen social media champions who work for Nando’s restaurants across Scotland, Ireland and the North of England.

“Our social media champions look after around ten restaurants each and deliver excellent social campaigns” said Gillian “but it’s always good to get an external perspective and Rule 5 came highly recommended” she added.

The training will cover current best practice when using all leading social media platforms and will also look at what changes may be in store and how that will impact on the work of communications professionals in the sector. For example, developments in AI are already having an impact in social media both in ordering deliveries and for customer service.

“Nando’s have a strong social media presence nationally and regionally” said Rule 5 Managing Partner Rob Brown “as part of the training we’ll explore ways the team can build their presence and take advantage of many of the emerging trends.”

The team at Rule 5 have been delivering social media training since the agency launched five years ago. The team have delivered tailored social media training for a host of national global brands including: British Airways, Wedgwood, British Cycling and ASDA.

Agency Arrives in New Office

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The agency, which was founded in MediaCityUK, has moved to the brand new Arrive location in the media campus in Salford that is also home to the BBC.  Arrive occupies four floors of White, a 16-storey tower overlooking MediaCityUK. The brand-new space has been conceived as a home for tech, digital and creative businesses. The 4th floor, where the new Rule 5 office is based, also includes a 50-seater auditorium, communal hub, private meeting rooms, break-out areas with stunning views across MediaCityUK, as well as an outdoor roof terrace.

“We looked at various locations in Ancoats, the Northern Quarter and city centre” said agency co-founder Julie Wilson, “but MediaCityUK is in our blood.”

The move sees the agency acquire a significantly larger space, “allowing for ongoing growth and a forecasted 30% increase in the size of the team over the next couple of years” Julie added.

Rob Brown opens Amsterdam Conference

Rule 5 Managing Partner Rob Brown was the opening speaker at the second annual ‘PR is Key’ conference in Amsterdam at the end of last month (20 April). The event , hosted and sponsored by PressPage, took place at B. Amsterdam, the innovation hub that hosts over 250 companies, combining startups, corporate innovation and creative businesses. The event brought together expert speakers from the Netherlands and the UK to share their experiences and insights regarding a central theme of real-time PR. Rob kicked off the event with a presentation on the role of visual communications in real-time PR, while also identifying that there are six major developing trends in the sphere of public relations; data, analytics, real world evaluation, ethical practice, strategic counsel and visual communication. On the final point, Rob identified the opportunities surrounding live, visually driven reporting of events – these can dominate social and conventional media. You can download the slides of all presentations of PR is Key 2017 via the event website.

Watch two minutes of the conference highlights.

Best Social at the 2017 PRmoment Awards

Rule 5 took the Social Media Campaign of the Year Award at the 2017 PRmoment Awards earlier this month.  The winning campaign was ‘Half Way to a Billion – Taking Track Cycling to the World’.  It documented the social media campaign for the 2016 Track Cycling World Championships in London. It was the biggest track cycling event in the modern era. In terms of spectators, competitors and number of races it would be on a larger scale than the track cycling at London 2012 Olympic Games.  Rule 5 delivered a social and digital campaign reaching a global audience with 451 million impressions on social channels.

In the last six years the PRmoment Awards have become a fixed date in the UK PR calendar with over 850 entries and over 1,000 guests.  The entries are subject to independent expert judging by senior in-house and agency communications professionals.

Founding Director Jules Wilson said: “The agency is in its fifth year and we have won awards for our work in every year that we’ve been in operation. We are thrilled to be able to maintain our success with the 2017 PRmoment Awards and to continue to be recognised for our social media work.”