Author: Rob Brown

Gearing Up for The BMX World Cup

The Rule 5 team are heading down to the National Cycling Centre in Manchester this weekend for the UCI BMX Supercross World Cup Round 1. The event sees the culmination of three months’ social media and PR work and the team will be issuing live updates to the media via Facebook and Twitter on both Friday and Saturday night.

Blue Peter are covering the legacy work being done to promote children’s interest in the sport, The Gadget Show have used practise sessions to test action video cameras, and BBC News who reported on the build up last week will be down again with a crew on Friday evening. XFM and Radio Manchester have also covered the event so it’s already been a hectic week with the real action still not due for another 24 hours. There are still a few tickets available but the finals on Saturday are sure to sell out so you’ll need to be quick.

Thatcher – the Marmite Prime Minister

Every now and then someone has a creative idea that captures a moment in time with utter brilliance. The ad below has been created for the Guardian by BBH but I imagine Marmite makers Unilever are quite pleased with it too. The core thought of linking the divisive nature of both the product and the former PM is perfect but the real payoff is in the line ‘Contains Iron’. Exceptional.

Triple Hit for Rule 5 in Prolific North Shortlist.

A week on from hearing that we have made the final stage of the prestigious Chartered Institute of Public Relations Excellence Awards, Rule 5 has made the shortlist in three categories of the 2013 Prolific North Awards. These awards feature leading creative and media companies from across the North of England including powerhouses such as CheethamBell JWT, News International and the BBC. They have been judged by prominent figures from the media and creative business community.

The final award winners will be announced at a dinner on 16 May at Lancashire County Cricket Club, co-presented by broadcaster Jim Hancock and by the BBC’s new regional week-end presenter Beccy Meehan. “We are thrilled to get the recognition of our peers, just six months on from our launch. There is an amazing array of creative and media talent shortlisted. We are really excited to find ourselves in such excellent company” says Director Julie Wilson.

Rule 5 has been selected in the Best Newcomer, Best Small PR Agency and Best Social Media Agency categories.

Rule 5 Makes National PR Awards Shortlist

Just five months on from our launch we were thrilled to hear that we’ve made the shortlist of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards. These national awards are hotly contested with just under 700 entries from the UK and internationally.

Rule 5 has been selected in the Best Sporting Campaign category for our work with British Cycling on the UCI Track Cycling World Cup in Glasgow. The agency is up against illustrious competition with Heinz, British Airways, Channel 4, iris PR and The FA and Lloyds Banking Group representing the other short-listed finalists. Three of the five entrants involve PR campaigns featuring London 2012.

“We had already worked with the people but the agency was new, Rule 5 rose to the occasion and really delivered at the Glasgow Velodrome” said Paul Rowlands Cyclesport Marketing Manager at British Cycling. “Elevating social media engagement was a key part of the campaign and together with the agency we broke new ground at the Track World Cup reaching over 100,000 people with 4,000 people directly engaging with the event.”

Rule 5 Flying out to SXSW

Our fledgling PR agency is flying to Austin, Texas to attend the annual South by Southwest (SXSW) Conference & Festival – which runs from Friday 8 March to Sunday 17 March 2013 . SXSW offers a convergence of emerging technologies and music and is celebrated as a launch pad for new creative and digital applications and content. Twitter famously caught the attention of the tech world at SXSW in 2007. Last year speakers included Al Gore, Sean Parker, Pinterest founder Ben Silbermann and Bruce Springsteen. There were over 1000 conference sessions and 25,000 attendees.

Rule 5 Managing Partner Rob Brown who will be representing the agency said “this is where the great minds in emerging technologies gather every year to think and talk. If you want to know what’s next in communications SXSW is the place you are most likely to find out”. The many hundreds of sessions will include ‘How Twitter Has Changed How We Watch TV’, ‘Advanced Social Media Monitoring’ and a meet up with Sir Tim Berners Lee.

RULE 5