The Team

Rob Brown – Managing PartnerGL0_4016

Rob is a founding Director at Rule 5, previously he was UK MD of Staniforth, part of TBWA and prior to that spent seven years as PR Director of McCann Manchester.

He is listed in the PR Week Powerbook 2008-2017. He is author of the best selling ‘Public Relations and the Social Web’ the first UK book on the subject.  Rob is Vice President of the Chartered Institute of Public Relations (2017).

Julie Wilson – DirectorGL0_4004

Jules started her PR career in the general press office of Marks & Spencer.  

In 2000 Jules joined Staniforth where she progressed through the ranks to Head of Consumer working across a broad spectrum of clients including Nissan, PZ Cussons, Kellogg’s, Littlewoods Shop Direct Group, Marks & Spencer and Arla Foods.

In November 2012, Jules joined Rob Brown in launching Rule 5 and is responsible for client services.

Alexandra Beech – Account DirectorGL0_4082

Alex worked as a runner for Endemol whilst studying History at Newcastle University. After graduating she began her PR career at Smith & Smith working across fashion, pharmaceutical and art sectors.

She then spent four years at Amaze working with The Saucy Fish Co., Ricola, Eurocamp and the NSPCC before joining Rule 5 as an Account Director in February 2015.

Jimmy Smallwood – Senior Account Manager     .

Jimmy relocated from London to Salford to join the BBC Sport web and digital team in 2011 and worked on London 2012, Sochi 2014, Wimbledon 2014 and the 2014 Commonwealth Games in Glasgow.

For two years he has been Communications Officer at the English Federation of Disability Sport (EFDS) and joined Rule 5 towards the end of 2016.

Lucy Hilton – Senior Account ExecutiveGL0_4074

Lucy is a former newspaper journalist who worked for Johnston Press and as News and Showbiz Reporter for Trinity Mirror plc. She has a keen understanding for what makes a story, strong media relationship and an ability to deal with journalists and editors at every level.

Lucy also co-hosts the Saturday morning breakfast show on Wish FM.

Jess MacDonald – Account ManagerJess 2

Jess joined Rule 5 as a Senior Account Executive at the start of 2017. Prior to that she worked at Manchester agencies, Carousel and SKV.  After graduating in Journalism, Jess worked as Head of Press for start-up Headonism Apparel, gaining the brand national and global coverage, leading to it being stocked in stores as far as Australia and Vietnam as well as in Footasylum in the UK.


Emily Sutton – Senior Account ExecutiveGL0_4058

Emily is a Photography graduate from MMU.  Since gaining her degree she has worked with high profile clients that include Selfridges, Zara, Krispy Kreme, and Boost Juice Bars. Emily works across a range of agency clients including British Cycling and Brother.

Prior to joining Rule 5 in Autumn 2015 Emily worked at Kara Rose PR and before that with MC2.