Nick and his team have unveiled Prolific North a new destination for news, opinion, features and gossip about the comings and goings of creative and media companies in the North.
The trained observers amongst us will spot a similarity with ‘How-Do’, Jaspan’s last major publishing venture. This is a better product. It covers a wider geographical area, it’s a better design and a much better name. When How Do first launched I didn’t get the idea of a web based publication with a limited and defined geographical reach. I do now. How-Do left a void. The north of England and particularly Manchester is a powerful source of creative, digital and media expertise and it needs a regional voice. The emergence of MediaCityUK, with the BBC, dock10 studios and ITV set to arrive in March elevates the status of Manchester to that of a global media player. There’s a great deal to talk about.
I had just a little forewarning of the launch as I was honoured to be asked to write Prolific North’s first opinion piece, but there was little or no pre-publicity. The reaction to the launch of the title today has been vocal and overwhelmingly positive. At Rule 5 we’re delighted that Prolific North has arrived.