Therme Group Picks Rule 5

A CGI of Therme Manchester which was granted planning permission in February.

Global wellbeing organisation Therme Group has appointed Rule 5 as its retained PR agency.

The ground-breaking business is responsible for the development and creation of the most advanced wellbeing resorts in major cities around the world and will be bringing the concept to the UK.

Based in Manchester’s MediaCityUK and with a national and global reach, the communications agency is leading on the group’s UK corporate communications, whilst advising on global PR strategy.

The role will see Rule 5 support with the announcement and ongoing PR programme surrounding Therme Group’s first UK site, with a predicted investment of £250 million, due to open in Manchester in 2023.

Therme Manchester will combine hundreds of water-based activities with wellbeing treatments, art, nature and technology to create a unique wellbeing experience never before seen in the UK. Once open, the planned 28-acre development in the heart of TraffordCity, is forecast to become the most visited water-based attraction in Europe.

“With Rule 5 we have a partner that shares our belief in wellbeing for all” Said Duncan Newbury, VP of Brand Strategy at Therme Group. “They are an integral part of our team, raising our profile and sharing our story as we engage with all stakeholders to bring the Therme Group concept to the UK. Together, we will realise our vision of creating the world’s most advanced wellbeing resorts and have a profoundly positive impact on the health and wellbeing of the communities we serve.”

Speaking on the announcement, Rule 5 Managing Partner, Rob Brown, commented: “The scope of the opportunity presented by Therme Group is huge. Their unique concept is set to completely transform the wellbeing industry.

“Therme Manchester is both accessible and cutting edge; it will benefit the lives of people in the region. It really is a privilege to be involved.”

Therme Manchester is the latest development in Therme Group’s global development programme. It is the first of a number of new generation projects in development by Therme Group, including other UK locations, mainland Europe, North America and the Asia-Pacific region.