Three Golds for Rule 5 at PRide 2018

Rule 5 took home three gold awards at the 2018 CIPR PRide Awards last night (Wednesday 7 November). The tally was the highest of the night.

The agency’s work with the charity giving platform Wonderful won gold in two categories; Best Community Relations Campaign and also in the Not-for-Profit Campaign.

For the second year in succession, the agency took home a gold award for its work with Blackpool Pleasure Beach this time in the Travel, Leisure or Tourism Category.

The CIPR PRide Awards which recognise outstanding public relations were announced at a black tie awards dinner at the Hilton Manchester Deansgate.

Agency Managing Partner, Rob Brown, said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5 and it’s a joy to be able to celebrate with the team.”

2018 is the sixth consecutive year that Rule 5 has been recognised in industry awards. The agency has won awards every year since it was founded in November 2012.

Seizing The News Agenda: Legoland Discovery Centre

 

Legoland Discovery Centre Manchester stripped out Northern Rail from Lego built dediction of city, Mini Land.jpg

The Northern Rail crisis has dominated news headlines over recent weeks.  Yesterday we were delighted to join the conversation and demonstrate client Legoland Discovery Centre Manchester’s support for affected commuters.

In acknowledgment of the millions of people’s lives disrupted by the debacle,  the Northern Rail train at the centre of the leading family attraction’s ‘Mini Land’ feature was stripped out and the railway podium removed from the miniature Lego-built city of Manchester.

The timely act, captured in a series of compelling visuals and video content, seized the attention of the media, generating repeat features on BBC North West Tonight and Granada Reports.  Widespread regional print and online coverage was also enjoyed including the Manchester Evening News, I Love Manchester, Wigan Evening Post and About Manchester, amongst others.

Nearly three in ten (29%) of the Barton Square attraction’s customer base, live in the most affected areas of Stockport, Warrington, Liverpool, Stoke-on-Trent, Bolton and Wigan with footfall decreasing by half from some of those areas in the last eight weeks.

“The shift in visitor patterns marries with the Northern Rail change to timetables and surge of cancellations and delays.” said Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments,

“As a Northern business, we depend on visitors from neighbouring areas, and I know we’re not alone. Northern Rail’s ongoing problems are such that it’s impacting on business.”

“The suggestion from staff that the Northern train should be removed from the attraction, we feel, reflects events from the region. Mini Land is a dedication, in Lego form, of what’s great about Manchester, and the North West, today.”

Mini Land, the Lego-built miniature city of Manchester contains over 15,583 bricks, each laid by hand and glued into place by Alex Bidolak, Master Model Builder, and is included within the general admissions price.

PR Agency Of The Year Nomination For Rule 5

PN shortlisted

The agency is thrilled to have been shortlisted in the 2018 Prolific North Awards.

The nomination for PR Agency of The Year (small agency category) was announced on Thursday April 12 and sees Rule 5 feature alongside some of the North’s best creative, production, digital and media companies.

Founded in 2013, the Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North.

The results will be announced on May 24th at an exclusive awards ceremony at the Principal Hotel, Manchester.

Giant Japanese Spider Crabs Grip The Media’s Attention

Yesterday saw the launch of Sea Life Manchester’s brand new deep-sea attraction, ‘Lair of The Giant Crab’ and we were delighted to be on hand to tell the story with BBC Northwest Today.

Featuring two enormous Giant Japanese Spider Crabs, amongst other monster-sized sea creatures, the incredible new feature promises to be a hit with families.

Alongside the giant crabs, visitors will also see a Giant Pacific Octopus, the largest of all octopus species, and be invited to crawl amongst the fluorescent world of 100 floating moon jellyfish, in a brand new 360 degree doughnut tank.

Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “The fact that we’ve been able to provide a forever home for these amazing awe-inspiring creatures is just fantastic.

“It’s a monstrous milestone for us here at Sea Life Manchester, and we’re proud to be making a name for ourselves as experts in giant sea creature care.

“It’s incredible to be able to observe such remarkable creatures, and we’re certain that our guests will love them just as much as we do!”

‘Lair of the Giant Crab’ is included in the normal admissions price with tickets starting from £11.50.  Pre-booking is strongly advised to avoid disappointment.

 

 

Recognition For Rule 5 Founders

Rule 5 Co Founders Rob Brown and Julie Wilson

Rule 5 founders, Jules and Rob, have both been named in separate lists of business influencers this week.

Julie Wilson is featured as one of Manchester’s Women of the Year in A-Magazine.  The list of 25 of the city’s most successful women also included the Olympian and Commonwealth Games gold medal winner Diane Modahl and the Shadow Secretary of State for Education, Angela Rayner MP.

The magazine published its selection of influential women on March 1st to mark the centenary of votes being given to some women in 1918.  Jules told the magazine: “Emmeline Pankhurst provided women with a voice and it’s a voice that continues to shout loudly.  We should never stop striving for a fairer, more balanced world, for everyone.”

Co-founder of the agency Rob Brown is featured in PR Week’s 2018 Power Book.   The guide, which lists “the most influential and respected comms professionals in the UK today”, was launched at The Ned in London.

It was described by PRWeek UK editor-in-chief Danny Rogers as “the most rigorously compiled edition since I launched it in 2007.”

ICON In The News – Final Piece Of Track Installed

Icon logus wip shot

Last week saw a significant milestone reached in the development of ICON, Blackpool Pleasure Beach’s new £16.25 million rollercoaster as the final piece of track was installed.

Under the watchful eye of the media, coordianted by Rule 5 and Blackpool Pleasure Beach, the last piece of gleaming grey steel was hoisted into place, completing the 1.14 kilometre track.

The process was conducted by a 50-strong team over a five month period and sees Blackpool Pleasure Beach another step closer to launching what will be the world’s most interactive rollercoaster.

Amanda Thompson OBE, Managing Director at Blackpool Pleasure Beach, commented; “Since construction work began in December 2016 we have seen numerous pieces of material hoisted into position in anticipation of this moment.

“The track comprises of hundreds of tonnes of world-class steel transported from Germany and manufactured using state-of-the-art engineering processes for a smoother, faster and more exhilarating ride than ever experienced before.”

Nick Thompson, Deputy Managing Director of Blackpool Pleasure Beach, adds; “Today is the culmination of an intense design and engineering process to bring a ride that is the first of its kind to the UK.

“The completion of ICON’s track has been no easy feat, as it loops through and around the Pleasure Beach’s other rides 15 times. To see the track in its entirety is hugely rewarding and brings us a significant step closer to sharing this unique rollercoaster experience with the public in spring 2018.”

Activity saw yet another strong burst of media coverage for ICON, leading the lunchtime and evening news on BBC North West Tonight along with national UK print titles The Sun and MirrorOnline.  A wealth of regional, leisure and tourism titles underpinned coverage.  ICON will launch in spring 2018.

The PR campaign delivered by Rule 5 and Blackpool Plesure Beach to promote the new rollercoaster, has been nominated for Media Relations Campaign of the Year in the 2018 PRmoment Awards.  The same campaign won Best Use of Media Relations at the CIPR NorthWest Awards in 2017.

A Swell of Coverage for Sea Life Manchester

Sea Life Centre Manchester - Loo the terrapin - education on illegal release of unwanted pets

The agency has delivered a swell of national coverage for client Sea Life Manchester and its national terrapin appeal.

The conservation story, Don’t Flush, urged Brits to think twice before buying terrapins as pets, as Sea Life centres are swamped with requests to re-home un-wanted Christmas gifts.  Owners are believed to take shocking and unthinkable measures to dispose of the creatures, with terrapins flushed down toilets.

Adding further weight to the campaign, which saw coverage on the world’s most visited news website the MailOnline, alongside the SunOnline, IndependentOnline, AOL, BTonline and a wealth of regional titles, was news that Sea Life Manchester had renamed one of its terrapins Loo.  Visitors can see Loo at the Manchester attraction located at Barton Square, Trafford Park.

Speaking on the subject, Alan Kwan, Lead Curator at Sea Life Manchester, said: “People wrongly assume that terrapins are going to be easy to care for. What they don’t realise is that they grow from 3cm in length (hand-sized) to 30cm in length (large dinner plate) and live between 30-50 years.

“Global warming and the resulting rise in temperatures across British waterways is leading to abandoned terrapins breeding and growing in population. Native to Florida, this alien predatory reptile is having a damaging effect on British pondlife and waterfowl with fish, frog, frogspawn and ducklings falling prey.”

Rule 5 co-founder Jules Wilson said: “We were confident of our ability to drive strong coverage with this story, combining hard-hitting conservation messages with creative tactics to maximise reach.  The team delivered a brilliant job in what is our first month of work with Sea Life Manchester.”