Therme Group Picks Rule 5

A CGI of Therme Manchester which was granted planning permission in February.

Global wellbeing organisation Therme Group has appointed Rule 5 as its retained PR agency.

The ground-breaking business is responsible for the development and creation of the most advanced wellbeing resorts in major cities around the world and will be bringing the concept to the UK.

Based in Manchester’s MediaCityUK and with a national and global reach, the communications agency is leading on the group’s UK corporate communications, whilst advising on global PR strategy.

The role will see Rule 5 support with the announcement and ongoing PR programme surrounding Therme Group’s first UK site, with a predicted investment of £250 million, due to open in Manchester in 2023.

Therme Manchester will combine hundreds of water-based activities with wellbeing treatments, art, nature and technology to create a unique wellbeing experience never before seen in the UK. Once open, the planned 28-acre development in the heart of TraffordCity, is forecast to become the most visited water-based attraction in Europe.

“With Rule 5 we have a partner that shares our belief in wellbeing for all” Said Duncan Newbury, VP of Brand Strategy at Therme Group. “They are an integral part of our team, raising our profile and sharing our story as we engage with all stakeholders to bring the Therme Group concept to the UK. Together, we will realise our vision of creating the world’s most advanced wellbeing resorts and have a profoundly positive impact on the health and wellbeing of the communities we serve.”

Speaking on the announcement, Rule 5 Managing Partner, Rob Brown, commented: “The scope of the opportunity presented by Therme Group is huge. Their unique concept is set to completely transform the wellbeing industry.

“Therme Manchester is both accessible and cutting edge; it will benefit the lives of people in the region. It really is a privilege to be involved.”

Therme Manchester is the latest development in Therme Group’s global development programme. It is the first of a number of new generation projects in development by Therme Group, including other UK locations, mainland Europe, North America and the Asia-Pacific region.

Rule 5’s Lockdown Venture to Keep Leisure in Focus

Today the team at Rule 5 officially launches Twenty Twenty, a publication for the leisure and hospitality industries. The aim is to keep these businesses in the public eye during the pandemic and beyond.

 Twenty Twenty, which has been in beta for a fortnight, fixes a spotlight on destinations in the UK such as tourist attractions, bars and restaurants, as well as features on global attractions and how they are coping with restrictions and their plans to bounce back.

 With several clients within the sector currently not welcoming visitors, Rule 5 has allocated staff time to keeping the whole industry firmly in focus. It’s an entirely not for profit initiative and it won’t take advertising or sponsorship. The agency wants to support not compete with existing media. The MediaCityUK-based agency will use the platform to promote and support all destinations with a story to tell, no matter how big or small.

 “As a team, we’ve found ourselves with a some extra time on our hands, so whilst we’re unable to visit our favourite weekend spots – we thought we’d try to keep them front of mind for when we get back to the new normal. Twenty Twenty is there not just for our clients but for the whole industry and we’ll welcome submissions.’ said Managing Partner Rob Brown.

 “It’s also a great way for us all to stay motivated – we all love to travel, eat out and attend events; writing about what we love and where we’ll be going when this is all over has been a passion project for us all.”

Live from today, Twenty Twenty will run daily stories about what the leisure and destinations industry is doing to keep resilient and updates of plans for the present and the future.

Return of the Mac

 Jess MacDonald has returned to the agency as Account Director.

Jess re-joins Rule after previously working as Account Manager at the agency until early this year. She returns from an in-house role at The Fragrance Shop as PR, Social and Influencer Manager. Jess brings with her a wealth of consumer PR knowledge, in addition to fresh insight gained working in-house.

Jess will support on new business and team development, whilst leading on a portfolio of clients including Blackpool Pleasure Beach and EventCity.

Managing Partner, Rob Brown, commented: “Jess joined the agency for the first time in February 2017, when she left to join The Fragrance Shop I was sorry to see her go as she lives and breathes the culture at Rule 5.

“I’m delighted that she’s returned to the agency as an Account Director, bringing the experience and insight she’s gained working in-house.”

Jess said: “I had a fantastic few years here when I started in 2017, so after trying something a little different, I came back. I missed the agency style of working – the diverse range of clients and activity is really exciting. I’m so happy to be working with the team at Rule 5 again.”

 

Two New Hires for Rule 5

The agency has strengthened its team with two new appointments.

Shauna Hill and Oliver Leigh both join the MediaCityUK agency as Junior Account Executives and will be working across a varied portfolio of consumer and B2B accounts.

Hill holds a degree in PR and Journalism and whist studying wrote for a number of online consumer and lifestyle magazines; she joins the Agency following the completion of a four week placement.

With a Masters in Public Relations and Global Communications Management, Leigh joins Rule 5 to support with its growing roster of B2B clients, including Leep Utilities, EventCity and K7 Media.

Speaking on the growing team, Rule 5 Managing Partner, Rob Brown, said: “Shauna and Oliver have joined the business at a really exciting time; we are working with a diverse range of clients on some fascinating and exciting projects.

“At Rule 5 we are passionate about nurturing talent and providing an opportunity to those just starting out in PR. Since starting in the summer, Shauna and Oliver have impressed the team with their creativity and enthusiasm.”

Rule 5 Celebrates New Awards Nominations

Photos by Tangerine Event Photography [www.tangerineeventphotography.co.uk]

Following the recent award win at the PRCA Dare Awards, Rule 5 has been nominated for four more awards at the upcoming 2019 CIPR PRide Awards.  The Public Relations and Communications Association (PRCA) is the trade association for the public relations sector in the UK and the Chartered Institute of Public Relations (CIPR) is the professional body for public relations practitioners.

Based in MediaCityUK, the agency’s work with the ‘Legoland Discovery Centre’ has been recognised in the Low Budget Campaign and the Travel, Leisure or Tourism category . The agency has also been nominated for Best Use of Media Relations and as Small Consultancy of the Year. 

The CIPR PRide Award nominations come hot on the heels of a win at the PRCA Dare Awards, with Rule 5 recieving the award for Charity/Not for Profit for their work with giving platform Wonderful.org. Since Rule 5 launched in 2012, the agency won awards every year.

The CIPR PRide awards will take place on 29 November 2019 at the Midland Hotel in Manchester.

Rob Brown, Managing Partner at Rule 5 said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5”

2019 is the seventh consecutive year that Rule 5 has been recognised in industry awards.

Leep Utilities Hires MediaCityUK Agency

Leep Utilities, a joint venture between the Peel Group and Ancala Partners, has appointed the agency to raise its regional and national profile.

The company owns and operates utility networks at several sites across the country, including MediaCityUK, Liverpool Waters and Canary Wharf.

“Rule 5 impressed us with their understanding of the business and its values. We believe the agency’s knowledge and skills will be a fantastic asset to Leep Utilities as we continue to expand,” stated Louise Manfredi, Leep Utilities’ Managing Director.

The appointment comes as Leep Utilities seeks to obtain an Independent Gas Transporter licence, which would mean it can adopt gas networks and provide a full multi-utility offering.

“Since entering the market in 2017, Leep Utilities has sought to make last mile utilities easier to navigate and the entire process more transparent. We are working with the team to enhance their reputation across the North West and nationally,” added Rule 5 Founding Director, Rob Brown.

Rule 5 Lands Five Awards Nominations

IMG_5803Rule 5 has just picked up a total of five award nominations from the PR industry’s two professional bodies.

Earlier this month, the agency was nominated in the national Chartered Institute of Excellence (CIPR) awards. Over the Easter weekend, the Public Relations Consultants Association (PRCA) DARE Awards were unveiled and Rule 5 received four nominations, including ‘Outstanding Small Consultancy’.

The agency’s work with online giving platform Wonderful.org has been recognised in both award schemes with a campaign for Legoland Discovery Centre Manchester  nominated by the PRCA.

The CIPR Excellence Awards will be unveiled on 25 June 2019 at The Artillery Garden in London.  The PRCA Dare Awards will be announced three weeks later at the Radisson Blu Edwardian in Manchester.

“It’s a real honour to be nominated for awards by both of the PR industry bodies,” said Rule 5 Managing Partner Rob Brown. He added, “It’s a privilege to work with clever, motivated and creative people, both clients and colleagues, who deliver great work every day. If you want to know how agencies win awards, that’s your answer.”

Rob Brown in PR Power Book

Rule 5 Managing Partner, Rob Brown, has been listed in the 2019 PR Week Power Book. The book of leading PR professionals selected by the PR industry’s bible PR Week, was announced at the Soho House White City last night.

The book is an extensive list of the most influential and respected communications professionals in the UK today. The guide, complete with Q&As from each of the 400 entrants (from an industry estimated to employ 40,000), is available online:

Click here to see the full PRWeek UK Power Book 2019

The book was unveiled at the members club from the Soho House Group on the site of the former BBC HQ in West London.  The list also includes Matthew Freud, Brunswick’s Sir Alan Parker, Executive Director of Government Comms Alex Aiken and legendary showbiz PR guru Mark Borkowski.

Four Nominations For Rule 5 In The PRmoment Awards

2019 PR Moment Awards

Rule 5 has been nominated four times in the 2019 PRmoment Awards.

The news sees the agency shortlisted in four classes, including the coveted Boutique Agency of the Year category.

The agency’s campaign for Legoland Discovery Centre Manchester, Northern Rail Newsjack, made the Best Stunt of the Year shortlist, with the agency’s work with charity giving platform Wonderful nominated in two categories – The Corporate Purpose Award and Not For Profit Campaign of the Year, Agency.

Agency co-founder Julie Wilson said on the news: “This is a fantastic achievement for the agency and represents the breadth of our work.  The PRmoment Awards are one of the industry’s most celebrated events and we’re delighted to be nominated.”

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.  The results will be announced on March 13th at a black tie awards dinner at the Hilton Hotel, Manchester.

 

EventCity Appoints Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity, the largest exhibition, conference and trade show venue in the North, has appointed the agency to support its growth strategy for 2019.

Rule 5 will work with EventCity to promote the venue’s capability as both the largest and most accessible venue of its type, in the North of England. EventCity is a huge blank canvas venue, with 28,000 m2 of versatile space. The venue has doorways big enough to wheel a plane through and free parking next to the venue for both visitors and exhibitors.

Simon Jones, Sales Director of EventCity, commented: “Rule 5’s strong reputation in the communications industry really stood out to us. This year will be a really busy year for us and we are excited to be working with the team at Rule 5 to build on the business profile.”

Rule 5 Founding Director, Rob Brown, added: “As the North’s leading exhibition, event and multipurpose venue, EventCity is already well-recognised so we’ll be working with the team to extend their reputation across the region and nationally.”

Three Golds for Rule 5 at PRide 2018

Rule 5 took home three gold awards at the 2018 CIPR PRide Awards last night (Wednesday 7 November). The tally was the highest of the night.

The agency’s work with the charity giving platform Wonderful won gold in two categories; Best Community Relations Campaign and also in the Not-for-Profit Campaign.

For the second year in succession, the agency took home a gold award for its work with Blackpool Pleasure Beach this time in the Travel, Leisure or Tourism Category.

The CIPR PRide Awards which recognise outstanding public relations were announced at a black tie awards dinner at the Hilton Manchester Deansgate.

Agency Managing Partner, Rob Brown, said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5 and it’s a joy to be able to celebrate with the team.”

2018 is the sixth consecutive year that Rule 5 has been recognised in industry awards. The agency has won awards every year since it was founded in November 2012.

Seizing The News Agenda: Legoland Discovery Centre

 

Legoland Discovery Centre Manchester stripped out Northern Rail from Lego built dediction of city, Mini Land.jpg

The Northern Rail crisis has dominated news headlines over recent weeks.  Yesterday we were delighted to join the conversation and demonstrate client Legoland Discovery Centre Manchester’s support for affected commuters.

In acknowledgment of the millions of people’s lives disrupted by the debacle,  the Northern Rail train at the centre of the leading family attraction’s ‘Mini Land’ feature was stripped out and the railway podium removed from the miniature Lego-built city of Manchester.

The timely act, captured in a series of compelling visuals and video content, seized the attention of the media, generating repeat features on BBC North West Tonight and Granada Reports.  Widespread regional print and online coverage was also enjoyed including the Manchester Evening News, I Love Manchester, Wigan Evening Post and About Manchester, amongst others.

Nearly three in ten (29%) of the Barton Square attraction’s customer base, live in the most affected areas of Stockport, Warrington, Liverpool, Stoke-on-Trent, Bolton and Wigan with footfall decreasing by half from some of those areas in the last eight weeks.

“The shift in visitor patterns marries with the Northern Rail change to timetables and surge of cancellations and delays.” said Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments,

“As a Northern business, we depend on visitors from neighbouring areas, and I know we’re not alone. Northern Rail’s ongoing problems are such that it’s impacting on business.”

“The suggestion from staff that the Northern train should be removed from the attraction, we feel, reflects events from the region. Mini Land is a dedication, in Lego form, of what’s great about Manchester, and the North West, today.”

Mini Land, the Lego-built miniature city of Manchester contains over 15,583 bricks, each laid by hand and glued into place by Alex Bidolak, Master Model Builder, and is included within the general admissions price.

PR Agency Of The Year Nomination For Rule 5

PN shortlisted

The agency is thrilled to have been shortlisted in the 2018 Prolific North Awards.

The nomination for PR Agency of The Year (small agency category) was announced on Thursday April 12 and sees Rule 5 feature alongside some of the North’s best creative, production, digital and media companies.

Founded in 2013, the Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North.

The results will be announced on May 24th at an exclusive awards ceremony at the Principal Hotel, Manchester.

Giant Japanese Spider Crabs Grip The Media’s Attention

Yesterday saw the launch of Sea Life Manchester’s brand new deep-sea attraction, ‘Lair of The Giant Crab’ and we were delighted to be on hand to tell the story with BBC Northwest Today.

Featuring two enormous Giant Japanese Spider Crabs, amongst other monster-sized sea creatures, the incredible new feature promises to be a hit with families.

Alongside the giant crabs, visitors will also see a Giant Pacific Octopus, the largest of all octopus species, and be invited to crawl amongst the fluorescent world of 100 floating moon jellyfish, in a brand new 360 degree doughnut tank.

Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “The fact that we’ve been able to provide a forever home for these amazing awe-inspiring creatures is just fantastic.

“It’s a monstrous milestone for us here at Sea Life Manchester, and we’re proud to be making a name for ourselves as experts in giant sea creature care.

“It’s incredible to be able to observe such remarkable creatures, and we’re certain that our guests will love them just as much as we do!”

‘Lair of the Giant Crab’ is included in the normal admissions price with tickets starting from £11.50.  Pre-booking is strongly advised to avoid disappointment.

 

 

Recognition For Rule 5 Founders

Rule 5 Co Founders Rob Brown and Julie Wilson

Rule 5 founders, Jules and Rob, have both been named in separate lists of business influencers this week.

Julie Wilson is featured as one of Manchester’s Women of the Year in A-Magazine.  The list of 25 of the city’s most successful women also included the Olympian and Commonwealth Games gold medal winner Diane Modahl and the Shadow Secretary of State for Education, Angela Rayner MP.

The magazine published its selection of influential women on March 1st to mark the centenary of votes being given to some women in 1918.  Jules told the magazine: “Emmeline Pankhurst provided women with a voice and it’s a voice that continues to shout loudly.  We should never stop striving for a fairer, more balanced world, for everyone.”

Co-founder of the agency Rob Brown is featured in PR Week’s 2018 Power Book.   The guide, which lists “the most influential and respected comms professionals in the UK today”, was launched at The Ned in London.

It was described by PRWeek UK editor-in-chief Danny Rogers as “the most rigorously compiled edition since I launched it in 2007.”