Leep Utilities Hires MediaCityUK Agency

Leep Utilities, a joint venture between the Peel Group and Ancala Partners, has appointed the agency to raise its regional and national profile.

The company owns and operates utility networks at several sites across the country, including MediaCityUK, Liverpool Waters and Canary Wharf.

“Rule 5 impressed us with their understanding of the business and its values. We believe the agency’s knowledge and skills will be a fantastic asset to Leep Utilities as we continue to expand,” stated Louise Manfredi, Leep Utilities’ Managing Director.

The appointment comes as Leep Utilities seeks to obtain an Independent Gas Transporter licence, which would mean it can adopt gas networks and provide a full multi-utility offering.

“Since entering the market in 2017, Leep Utilities has sought to make last mile utilities easier to navigate and the entire process more transparent. We are working with the team to enhance their reputation across the North West and nationally,” added Rule 5 Founding Director, Rob Brown.

Rule 5 Lands Five Awards Nominations

IMG_5803Rule 5 has just picked up a total of five award nominations from the PR industry’s two professional bodies.

Earlier this month, the agency was nominated in the national Chartered Institute of Excellence (CIPR) awards. Over the Easter weekend, the Public Relations Consultants Association (PRCA) DARE Awards were unveiled and Rule 5 received four nominations, including ‘Outstanding Small Consultancy’.

The agency’s work with online giving platform Wonderful.org has been recognised in both award schemes with a campaign for Legoland Discovery Centre Manchester  nominated by the PRCA.

The CIPR Excellence Awards will be unveiled on 25 June 2019 at The Artillery Garden in London.  The PRCA Dare Awards will be announced three weeks later at the Radisson Blu Edwardian in Manchester.

“It’s a real honour to be nominated for awards by both of the PR industry bodies,” said Rule 5 Managing Partner Rob Brown. He added, “It’s a privilege to work with clever, motivated and creative people, both clients and colleagues, who deliver great work every day. If you want to know how agencies win awards, that’s your answer.”

Rob Brown in PR Power Book

Rule 5 Managing Partner, Rob Brown, has been listed in the 2019 PR Week Power Book. The book of leading PR professionals selected by the PR industry’s bible PR Week, was announced at the Soho House White City last night.

The book is an extensive list of the most influential and respected communications professionals in the UK today. The guide, complete with Q&As from each of the 400 entrants (from an industry estimated to employ 40,000), is available online:

Click here to see the full PRWeek UK Power Book 2019

The book was unveiled at the members club from the Soho House Group on the site of the former BBC HQ in West London.  The list also includes Matthew Freud, Brunswick’s Sir Alan Parker, Executive Director of Government Comms Alex Aiken and legendary showbiz PR guru Mark Borkowski.

Four Nominations For Rule 5 In The PRmoment Awards

2019 PR Moment Awards

Rule 5 has been nominated four times in the 2019 PRmoment Awards.

The news sees the agency shortlisted in four classes, including the coveted Boutique Agency of the Year category.

The agency’s campaign for Legoland Discovery Centre Manchester, Northern Rail Newsjack, made the Best Stunt of the Year shortlist, with the agency’s work with charity giving platform Wonderful nominated in two categories – The Corporate Purpose Award and Not For Profit Campaign of the Year, Agency.

Agency co-founder Julie Wilson said on the news: “This is a fantastic achievement for the agency and represents the breadth of our work.  The PRmoment Awards are one of the industry’s most celebrated events and we’re delighted to be nominated.”

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.  The results will be announced on March 13th at a black tie awards dinner at the Hilton Hotel, Manchester.

 

EventCity Appoints Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity, the largest exhibition, conference and trade show venue in the North, has appointed the agency to support its growth strategy for 2019.

Rule 5 will work with EventCity to promote the venue’s capability as both the largest and most accessible venue of its type, in the North of England. EventCity is a huge blank canvas venue, with 28,000 m2 of versatile space. The venue has doorways big enough to wheel a plane through and free parking next to the venue for both visitors and exhibitors.

Simon Jones, Sales Director of EventCity, commented: “Rule 5’s strong reputation in the communications industry really stood out to us. This year will be a really busy year for us and we are excited to be working with the team at Rule 5 to build on the business profile.”

Rule 5 Founding Director, Rob Brown, added: “As the North’s leading exhibition, event and multipurpose venue, EventCity is already well-recognised so we’ll be working with the team to extend their reputation across the region and nationally.”

Three Golds for Rule 5 at PRide 2018

Rule 5 took home three gold awards at the 2018 CIPR PRide Awards last night (Wednesday 7 November). The tally was the highest of the night.

The agency’s work with the charity giving platform Wonderful won gold in two categories; Best Community Relations Campaign and also in the Not-for-Profit Campaign.

For the second year in succession, the agency took home a gold award for its work with Blackpool Pleasure Beach this time in the Travel, Leisure or Tourism Category.

The CIPR PRide Awards which recognise outstanding public relations were announced at a black tie awards dinner at the Hilton Manchester Deansgate.

Agency Managing Partner, Rob Brown, said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5 and it’s a joy to be able to celebrate with the team.”

2018 is the sixth consecutive year that Rule 5 has been recognised in industry awards. The agency has won awards every year since it was founded in November 2012.

Seizing The News Agenda: Legoland Discovery Centre

 

Legoland Discovery Centre Manchester stripped out Northern Rail from Lego built dediction of city, Mini Land.jpg

The Northern Rail crisis has dominated news headlines over recent weeks.  Yesterday we were delighted to join the conversation and demonstrate client Legoland Discovery Centre Manchester’s support for affected commuters.

In acknowledgment of the millions of people’s lives disrupted by the debacle,  the Northern Rail train at the centre of the leading family attraction’s ‘Mini Land’ feature was stripped out and the railway podium removed from the miniature Lego-built city of Manchester.

The timely act, captured in a series of compelling visuals and video content, seized the attention of the media, generating repeat features on BBC North West Tonight and Granada Reports.  Widespread regional print and online coverage was also enjoyed including the Manchester Evening News, I Love Manchester, Wigan Evening Post and About Manchester, amongst others.

Nearly three in ten (29%) of the Barton Square attraction’s customer base, live in the most affected areas of Stockport, Warrington, Liverpool, Stoke-on-Trent, Bolton and Wigan with footfall decreasing by half from some of those areas in the last eight weeks.

“The shift in visitor patterns marries with the Northern Rail change to timetables and surge of cancellations and delays.” said Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments,

“As a Northern business, we depend on visitors from neighbouring areas, and I know we’re not alone. Northern Rail’s ongoing problems are such that it’s impacting on business.”

“The suggestion from staff that the Northern train should be removed from the attraction, we feel, reflects events from the region. Mini Land is a dedication, in Lego form, of what’s great about Manchester, and the North West, today.”

Mini Land, the Lego-built miniature city of Manchester contains over 15,583 bricks, each laid by hand and glued into place by Alex Bidolak, Master Model Builder, and is included within the general admissions price.