Rule 5 Shortlisted for Six in 2018 PRide Awards

Rule 5 has been nominated six times in the 2018 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in six categories including the prestigious Outstanding Small Consultancy category. The agency’s work for the Wonderful Organisation and Blackpool Pleasure Beach were both shortlisted in two categories.

The shortlisted categories in full are:

  • Community Relations Campaign
  • Not-for-Profit Campaign
  • Travel, Leisure or Tourism Campaign
  • Best Use of Media Relations
  • Best Use of Social Media
  • Outstanding Small PR Consultancy

Agency co-founder Jules Wilson said “The PRide Awards are important to Rule 5. We were honoured to take home a gold award with our client Blackpool Pleasure Beach last year and we’re thrilled to be nominated with them again.”

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on Wednesday 7 November 2018 at a black tie awards dinner at the Hilton Manchester Deansgate.

Rule 5 Delivers Nando’s Course

nandos-recruit-rule-5-to-deliver-social-media-training.jpgRule 5, has been recruited to deliver social media training for Nando’s. The agency has been appointed by Gillian Harrison, Regional Marketing Manager for the restaurant company. Rule 5 has been briefed to create bespoke training for fifteen social media champions who work for Nando’s restaurants across Scotland, Ireland and the North of England.

“Our social media champions look after around ten restaurants each and deliver excellent social campaigns” said Gillian “but it’s always good to get an external perspective and Rule 5 came highly recommended” she added.

The training will cover current best practice when using all leading social media platforms and will also look at what changes may be in store and how that will impact on the work of communications professionals in the sector. For example, developments in AI are already having an impact in social media both in ordering deliveries and for customer service.

“Nando’s have a strong social media presence nationally and regionally” said Rule 5 Managing Partner Rob Brown “as part of the training we’ll explore ways the team can build their presence and take advantage of many of the emerging trends.”

The team at Rule 5 have been delivering social media training since the agency launched five years ago. The team have delivered tailored social media training for a host of national global brands including: British Airways, Wedgwood, British Cycling and ASDA.

Agency Arrives in New Office

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The agency, which was founded in MediaCityUK, has moved to the brand new Arrive location in the media campus in Salford that is also home to the BBC.  Arrive occupies four floors of White, a 16-storey tower overlooking MediaCityUK. The brand-new space has been conceived as a home for tech, digital and creative businesses. The 4th floor, where the new Rule 5 office is based, also includes a 50-seater auditorium, communal hub, private meeting rooms, break-out areas with stunning views across MediaCityUK, as well as an outdoor roof terrace.

“We looked at various locations in Ancoats, the Northern Quarter and city centre” said agency co-founder Julie Wilson, “but MediaCityUK is in our blood.”

The move sees the agency acquire a significantly larger space, “allowing for ongoing growth and a forecasted 30% increase in the size of the team over the next couple of years” Julie added.

Four Nominations in PRCA DARE Awards

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Rule 5 has received four nominations in the PRCA DARE Awards. The agency has been shortlisted in the Best Consumer and Media Relations categories for its work with Blackpool Pleasure Beach on the launch of the new ICON rollercoaster.  Work with the game-changing fundraising platform Wonderful.org is nominated in the Not For Profit category and the agency is also listed in the Small Agency of the Year category.

The awards are open to all parties involved in the use of PR for communications purposes, including; PR consultancies, in-house communications teams, digital agencies, marketing teams and media owners.

The PRCA DARE Awards ceremony will place at the Radisson Blu Edwardian in Manchester on the 12th July, where the winners will be announced.

 

Retail & Fashion Campaign of the Year

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The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media.  Christmas lead times meant we were challenged to make an instant impact and the team delivered.  To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

 

 

 

Agency Makes Three Staff Appointments

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The agency has invested in its team with three new hires following a series of new business wins and a restructure of accounts. Colette Burroughs-Rose joins as senior account manager and Lucy Hilton and Emily Sutton as account executives.

Prior to joining Rule 5, Burroughs-Rose worked with Glenda Jackson MP for 15 years and brings to the agency extensive experience in stakeholder relations and enviable relationships in the City and at Westminster.

Hilton, a former journalist with Johnston Press and Trinity Mirror plc, further underpins the agency’s media credentials, with Sutton, an experienced PR and social media executive who has worked with Selfridges, Zara, Krispy Kreme, and Boost Juice Bars, proving an invaluable addition to the consumer team.

Speaking on the signings, Rule 5 Founding Director, Julie Wilson, said: “We have firmly bolstered our team.  All three bring a range of valuable and proven skills to the agency, strengthening our offer in business-to-consumer and business-to-business communications.  We’re delighted to have Colette, Lucy and Emily on board.”

Rule 5 Gets To Work With Birchwood Price Tools

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We’re delighted to start the new year with two new clients, Bullet and Punk.

The news comes to follow a three-way pitch to parent company Birchwood Price Tools, and sees the agency start work with immediate effect.  Activity will see two distinctly different campaigns delivered, building on the agency’s strengths in both social and conventional media.

For power tool accessory brand Punk, the agency is tasked with developing a social media presence, further building the Punk community and driving engagement with a creative content campaign.  A conventional PR programme runs in parallel for the leading wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch in summer.  Both are retained briefs and see creativity run throughout.

Marketing Manager for Punk & Bullet, Sam Johnson, said: “2016 is an important year for Punk & Bullet as we look to rapidly grow market share and expand our product portfolio.  PR & social media are a key part of our marketing strategy and we’ve been committed to finding the right agency partners.

“Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands.  There’s a good team fit and we’re looking forward to what we are confident will be a great year.”