Return of the Mac

 Jess MacDonald has returned to the agency as Account Director.

Jess re-joins Rule after previously working as Account Manager at the agency until early this year. She returns from an in-house role at The Fragrance Shop as PR, Social and Influencer Manager. Jess brings with her a wealth of consumer PR knowledge, in addition to fresh insight gained working in-house.

Jess will support on new business and team development, whilst leading on a portfolio of clients including Blackpool Pleasure Beach and EventCity.

Managing Partner, Rob Brown, commented: “Jess joined the agency for the first time in February 2017, when she left to join The Fragrance Shop I was sorry to see her go as she lives and breathes the culture at Rule 5.

“I’m delighted that she’s returned to the agency as an Account Director, bringing the experience and insight she’s gained working in-house.”

Jess said: “I had a fantastic few years here when I started in 2017, so after trying something a little different, I came back. I missed the agency style of working – the diverse range of clients and activity is really exciting. I’m so happy to be working with the team at Rule 5 again.”

 

Rule 5 Shortlisted for Six in 2018 PRide Awards

Rule 5 has been nominated six times in the 2018 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in six categories including the prestigious Outstanding Small Consultancy category. The agency’s work for the Wonderful Organisation and Blackpool Pleasure Beach were both shortlisted in two categories.

The shortlisted categories in full are:

  • Community Relations Campaign
  • Not-for-Profit Campaign
  • Travel, Leisure or Tourism Campaign
  • Best Use of Media Relations
  • Best Use of Social Media
  • Outstanding Small PR Consultancy

Agency co-founder Jules Wilson said “The PRide Awards are important to Rule 5. We were honoured to take home a gold award with our client Blackpool Pleasure Beach last year and we’re thrilled to be nominated with them again.”

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on Wednesday 7 November 2018 at a black tie awards dinner at the Hilton Manchester Deansgate.

Rule 5 Delivers Nando’s Course

nandos-recruit-rule-5-to-deliver-social-media-training.jpgRule 5, has been recruited to deliver social media training for Nando’s. The agency has been appointed by Gillian Harrison, Regional Marketing Manager for the restaurant company. Rule 5 has been briefed to create bespoke training for fifteen social media champions who work for Nando’s restaurants across Scotland, Ireland and the North of England.

“Our social media champions look after around ten restaurants each and deliver excellent social campaigns” said Gillian “but it’s always good to get an external perspective and Rule 5 came highly recommended” she added.

The training will cover current best practice when using all leading social media platforms and will also look at what changes may be in store and how that will impact on the work of communications professionals in the sector. For example, developments in AI are already having an impact in social media both in ordering deliveries and for customer service.

“Nando’s have a strong social media presence nationally and regionally” said Rule 5 Managing Partner Rob Brown “as part of the training we’ll explore ways the team can build their presence and take advantage of many of the emerging trends.”

The team at Rule 5 have been delivering social media training since the agency launched five years ago. The team have delivered tailored social media training for a host of national global brands including: British Airways, Wedgwood, British Cycling and ASDA.

Agency Arrives in New Office

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The agency, which was founded in MediaCityUK, has moved to the brand new Arrive location in the media campus in Salford that is also home to the BBC.  Arrive occupies four floors of White, a 16-storey tower overlooking MediaCityUK. The brand-new space has been conceived as a home for tech, digital and creative businesses. The 4th floor, where the new Rule 5 office is based, also includes a 50-seater auditorium, communal hub, private meeting rooms, break-out areas with stunning views across MediaCityUK, as well as an outdoor roof terrace.

“We looked at various locations in Ancoats, the Northern Quarter and city centre” said agency co-founder Julie Wilson, “but MediaCityUK is in our blood.”

The move sees the agency acquire a significantly larger space, “allowing for ongoing growth and a forecasted 30% increase in the size of the team over the next couple of years” Julie added.

Four Nominations in PRCA DARE Awards

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Rule 5 has received four nominations in the PRCA DARE Awards. The agency has been shortlisted in the Best Consumer and Media Relations categories for its work with Blackpool Pleasure Beach on the launch of the new ICON rollercoaster.  Work with the game-changing fundraising platform Wonderful.org is nominated in the Not For Profit category and the agency is also listed in the Small Agency of the Year category.

The awards are open to all parties involved in the use of PR for communications purposes, including; PR consultancies, in-house communications teams, digital agencies, marketing teams and media owners.

The PRCA DARE Awards ceremony will place at the Radisson Blu Edwardian in Manchester on the 12th July, where the winners will be announced.

 

Retail & Fashion Campaign of the Year

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The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media.  Christmas lead times meant we were challenged to make an instant impact and the team delivered.  To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

 

 

 

Agency Makes Three Staff Appointments

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The agency has invested in its team with three new hires following a series of new business wins and a restructure of accounts. Colette Burroughs-Rose joins as senior account manager and Lucy Hilton and Emily Sutton as account executives.

Prior to joining Rule 5, Burroughs-Rose worked with Glenda Jackson MP for 15 years and brings to the agency extensive experience in stakeholder relations and enviable relationships in the City and at Westminster.

Hilton, a former journalist with Johnston Press and Trinity Mirror plc, further underpins the agency’s media credentials, with Sutton, an experienced PR and social media executive who has worked with Selfridges, Zara, Krispy Kreme, and Boost Juice Bars, proving an invaluable addition to the consumer team.

Speaking on the signings, Rule 5 Founding Director, Julie Wilson, said: “We have firmly bolstered our team.  All three bring a range of valuable and proven skills to the agency, strengthening our offer in business-to-consumer and business-to-business communications.  We’re delighted to have Colette, Lucy and Emily on board.”

Rule 5 Gets To Work With Birchwood Price Tools

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We’re delighted to start the new year with two new clients, Bullet and Punk.

The news comes to follow a three-way pitch to parent company Birchwood Price Tools, and sees the agency start work with immediate effect.  Activity will see two distinctly different campaigns delivered, building on the agency’s strengths in both social and conventional media.

For power tool accessory brand Punk, the agency is tasked with developing a social media presence, further building the Punk community and driving engagement with a creative content campaign.  A conventional PR programme runs in parallel for the leading wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch in summer.  Both are retained briefs and see creativity run throughout.

Marketing Manager for Punk & Bullet, Sam Johnson, said: “2016 is an important year for Punk & Bullet as we look to rapidly grow market share and expand our product portfolio.  PR & social media are a key part of our marketing strategy and we’ve been committed to finding the right agency partners.

“Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands.  There’s a good team fit and we’re looking forward to what we are confident will be a great year.”

A Hat-Trick of New Clients For Rule 5

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We’re thrilled to have added three new clients to our portfolio of media and creative accounts.

The appointments, made by Veteran Israeli production company Gil Productions, international media agency K7 Media and creative agency CIC see Rule 5 tasked with raising awareness of the agencies in target international and UK business and trade media.

Activity includes the promotion of new campaigns, formats and appointments, the profiling of senior business heads and news generation.

The agency will also implement a social media strategy for CIC, who counts Victoria Plum, Morphy Richards and Stax amongst its clients.

Rule 5 Founding Partner, Julie Wilson, said: “The wins are an important development for the agency.  We’ve a wealth of expertise in the creative and media sector and are delighted to add to this with Gil Productions, K7 Media and CIC.”

World of Wedgwood Opens

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A week ago the World of Wedgwood, an inspiring new visitor experience in Stoke-on-Trent, opened to the public.  The agency had invited the media to preview the attraction, part of a £34m investment in the Wedgwood Estate, which features an engaging factory tour, flagship store, Wedgwood Tea Room and a revitalised museum celebrating Wedgwood’s 250 years heritage in ceramics.

Substantial media coverage appeared in The Times, The Telegraph, BBC News, The Independent, BBC Radio Stoke, The Stoke Sentinel, The Express, ITV Central and many more.

“In a £34m redevelopment, the company headquarters have been turned into a stunning visitor attraction that combines a swish flagship store, factory outlet and places to eat.” The Express

“The best thing on this site, and I don’t say this lightly because the new deco-style Wedgwood Tea Room and the design studios are spectacular, is the museum.” The Times

“The wonderful World of Wedgwood…it looks brilliant.” BBC Radio

Within the first three years, over 175,000 annual visitors are expected to flock to the attraction, set in 240 acres of Staffordshire countryside. For further details about the World of Wedgwood, and to plan your visit see www.worldofwedgwood.com

Rule 5 at MIPTV in Cannes

IMG_3516 Rule 5 Managing Partner, Rob Brown, is at MIPTV in Cannes this week for the Marché international des programmes de télévision, to give it its full French title. MIPTV is an international trade market for audiovisual content, or what used to be called television. The market takes place annually in April at the Palais des Festivals et des Congrès de Cannes. Over 11,000 participants from over 100 countries attend with TV formats and finished programmes being traded.  Increasingly there is a focus on digital platforms and content. Rule 5 attends the market to support existing clients and to gain insight from the event’s conference programme.  There is also a substantial networking opportunity, often in the evening over canapes and rose in one of the beach front restaurants or grand hotels on the Croisette. “We met the team from Raw Cut for the first time in Cannes two years ago and we have several new business meetings this year,” said Rob.   “Whilst people are here primarily to buy and sell TV content they are happy to talk to providers that can support that process.”

Instagram keeps it simple with Layout

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We’re no strangers to Instagram in the office. It’s probably one of the “cooler” user-friendly photo and video-sharing apps on the market. Simply take a snap, add a little oomph with your favourite #filter – ours is Mayfair if you’re asking – type a witty caption, then share it with your followers. Don’t forget to post it on your Facebook, Twitter, Tumblr and Flickr accounts too…extra likes never hurt anyone.

So when a quick #layout search brought up over 230,000 posts (selfies and food pictures galore) within days of Instagram rolling out the app to iPhone users this week, we had to take another look.

According to Instagram’s latest blog post, Layout is fun, simple and gives you a new way to flex your creativity.

Users are shown previews of custom layouts – now we understand the name – as you choose from photos from your camera roll. Drag, drop, pinch, zoom, flip and rotate. Complete artistic control is at your fingertips.

There’s also a Photo Booth button that sets off a countdown for people to take multiple photos simultaneously. Faces, Mirroring and Previews complete Layout’s main features.

Currently a standalone app, an added perk is that you don’t need to have an Instagram or Facebook account to use it. Once you’ve saved a collage, it can be emailed, sent by text or shared to apps including WhatsApp and Dropbox.

A curious drawback is Layout’s cumbersome mismatch with Twitter. Sharing images directly to Facebook or Instagram is simple, but Twitter users have to save collages to their camera roll before posting. This is a continuation of Instagram’s decision in 2012 to stop images shared from its main app showing within tweets.

We must admit our initial thoughts were that Layout was aimed at the selfie obsessed. Nine pictures to a collage must be their dream come true. That was until we saw a collage of American First Lady Michelle Obama on her official visit to Japan and Cambodia.

Dignitaries aside, it seems Layout has been quickly embraced by well-known brands & marketers too with Victoria Secret and Sephora amongst the early adopters.

On the sporting front we’re looking forward to testing Photo Booth’s time-lapse feature, which provides the opportunity to capture movement in a short space of time.  The forthcoming 2015 BMX Supercross World Cup in Manchester will present just the right opportunity.

Our verdict? If it’s good enough for the First Lady of the United States and 300 million active users, it just might be good for enough for us.

Alex Clough Joins to Strengthen Team

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The agency  has recruited Account Director Alex Clough to strengthen the team at its MediaCityUK office.  Alex joins from Amaze where she was part of the PR team for five years.

Alex will take a senior role on the agency’s Wedgwood account and will work with Amsterdam based EATRIS, the medical sector consortium, that appointed Rule 5 last year.  Both roles incorporate global communications briefs.  Founding Partner Julie Wilson said: “Alex joins us at a really exciting time for the agency. We have ambitious plans for 2015 and she will play a key role in helping us grow the business as we evolve from an ambitious start up to an established agency.”

The business has gained a reputation for delivering award-winning work in the sports sector after launching at the end of 2012; notably for its work with clients British Cycling and GB Taekwondo.  In the last 12 months it has acquired clients in media, technology, the arts, health, automotive, and the food sector as well as continuing to grow its business in the sporting arena.

Back in the Saddle with Virgin Money Cyclone

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The agency been appointed by Virgin Money to support the PR and Social Media campaign for the 2015 Virgin Money Cyclone Festival of Cycling.

It is the second time the agency has been brought into the saddle and follows last year’s successful campaign.  The event, one of the most respected cycling festivals in the country, attracts the world’s best cyclists and has seen Mark Cavendish, Sir Bradley Wiggins, Hannah Barnes and Dame Sarah Storey all participate in the elite rides.  Equally anticipated are the festival’s Challenge rides which attract cycling enthusiasts from across the country.

The brief sees the agency work closely with Virgin Money’s in-house team to raise awareness of the event in the core cycling and consumer media and drive participation through the festival’s social media channels.  Activity is already underway.

Speaking on the appointment Virgin Money Head of Sponsorship Marketing, Andrew Nicholson, said:  “We’re really pleased to appoint Rule 5 as our official communications partner.  Last year’s campaign saw some real wins for the event with the team engaged both online and on the ground over the course of the weekend.  We’re looking forward to building on activity for 2015.”

Rule 5 Founding Director, Julie Wilson, said: “The Virgin Money Cyclone Festival of Cycling is a joy to work on and we’re thrilled to have been brought back on board by Virgin Money for 2015.

The Virgin Money Cyclone takes place this June 19 – 21 in some of the most beautiful countryside in Northumberland. To register visit https://virginmoneycyclone.co.uk/EnterOnline.asp

Four Nominations In PRmoment Awards

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We’re thrilled to have made the shortlist of this year’s PRmoment Awards with nominations in four categories.

The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

Rule 5 is shortlisted for Social Media Agency of the Year and Consumer PR Agency of the Year. The agency is also nominated for Best Use of Video for its work on the UCI Track Cycling World Cup London and Social Media Campaign of the Year for its work with Royal Albert, a category Rule 5 won at last year’s Big Chip Awards.

The PRmoment Awards will be announced on March 11 at the Hilton Manchester Deansgate.