Rob Brown in PR Power Book

Rule 5 Managing Partner, Rob Brown, has been listed in the 2019 PR Week Power Book. The book of leading PR professionals selected by the PR industry’s bible PR Week, was announced at the Soho House White City last night.

The book is an extensive list of the most influential and respected communications professionals in the UK today. The guide, complete with Q&As from each of the 400 entrants (from an industry estimated to employ 40,000), is available online:

Click here to see the full PRWeek UK Power Book 2019

The book was unveiled at the members club from the Soho House Group on the site of the former BBC HQ in West London.  The list also includes Matthew Freud, Brunswick’s Sir Alan Parker, Executive Director of Government Comms Alex Aiken and legendary showbiz PR guru Mark Borkowski.

Gemma Joins Rule 5

The agency has recruited Gemma Cowburn as Account Director to lead its growing consumer PR offer and strengthen the team.  Gemma joins from Amaze, a full service digital agency, where she spent eight years working on campaigns for a range of clients including The Saucy Fish Co., Imperial Leather, Manchester City Football Club and Eurocamp.

Gemma’s will lead on consumer PR across a portfolio of food, leisure, tourism and sports related accounts. These will include Park Leisure, Brother UK and Merlin Entertainments, which appointed Rule 5 to work on the Manchester Sea Life and Legoland Discovery Centres, at the start of the year.

Founding Director, Julie Wilson, said: “Gemma joins us at an important time for Rule 5 and we are thrilled to have her on the team.

“We have ambitious plans to build the agency in 2018 and bringing in a senior hire at the start of 2018 is a key part of that strategy. Gemma has extensive experience in the industry, with McCann, TBWA as well as Amaze and will help us to strengthen and grow our offer.”

Gemma said: “I am thrilled to be part of the Media City-based team here at Rule-5, having watched the agency win prestigious awards each year since launching in 2012. Now feels an exciting time in the agency’s milestones to come on board and I look forward to contributing to their award success.”

Rob Brown Talks Google Ads to the BBC

Rule 5 Managing Partner Rob Brown, was interviewed by BBC Breakfast Business Reporter Ben Thompson, this morning (Tuesday 21.03.2017).  The interview followed the revelation at the weekend, that Google was allowing adverts on its YouTube platform to run alongside extremist content, such as videos promoting terrorism and antisemitism.

Hundreds of advertisers have pulled ad spending from the online video platform.  Rob believes that this will mark a tipping point for online advertising. The revelations and the subsequent outrage from advertisers will result in a “fundamental change in the way internet advertising is going to be bought and sold in the future” said Rob. Online platforms “are going to have to employ more people and write new algorithms” he added.

Former BBC Journalist Joins Agency

The agency has recruited experienced BBC journalist Jimmy Smallwood as Senior Account Manager. Jimmy relocated from London to Salford to join the BBC Sport web and digital team in 2011 and worked on London 2012, Sochi 2014, Wimbledon 2014 and the 2014 Commonwealth Games in Glasgow.

For the last two years he has been Communications Officer at the English Federation of Disability Sport (EFDS) advocating greater participation among disabled people and working on the Sainsbury’s Active Kids for All scheme.

Jimmy will work on a combination of media and sports related accounts including dock10, the leading media services business based at MediaCityUK.

Founding Director, Julie Wilson, said: “We are thrilled to have Jimmy on the team. He has a rare combination of extensive experience in journalism and broadcasting with a solid background in communications.  He will help us strengthen and grow our offer in 2017 and beyond. The agency has grown revenues by over 30% in 2016 and we will be making additional hires early in the new year.”