Rob Brown Talks Google Ads to the BBC

Rule 5 Managing Partner Rob Brown, was interviewed by BBC Breakfast Business Reporter Ben Thompson, this morning (Tuesday 21.03.2017).  The interview followed the revelation at the weekend, that Google was allowing adverts on its YouTube platform to run alongside extremist content, such as videos promoting terrorism and antisemitism.

Hundreds of advertisers have pulled ad spending from the online video platform.  Rob believes that this will mark a tipping point for online advertising. The revelations and the subsequent outrage from advertisers will result in a “fundamental change in the way internet advertising is going to be bought and sold in the future” said Rob. Online platforms “are going to have to employ more people and write new algorithms” he added.

Rule 5 Launches ‘V’

logo-screen-grabThe agency launched a brand new video content business, ‘V’, at Prolific North Live in Manchester last week.

‘V’  offers bespoke and responsive short form video and will also specialise in the promotion of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and paid promotion. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ exhibited last week at Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.