ICON In The News – Final Piece Of Track Installed

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Last week saw a significant milestone reached in the development of ICON, Blackpool Pleasure Beach’s new £16.25 million rollercoaster as the final piece of track was installed.

Under the watchful eye of the media, coordianted by Rule 5 and Blackpool Pleasure Beach, the last piece of gleaming grey steel was hoisted into place, completing the 1.14 kilometre track.

The process was conducted by a 50-strong team over a five month period and sees Blackpool Pleasure Beach another step closer to launching what will be the world’s most interactive rollercoaster.

Amanda Thompson OBE, Managing Director at Blackpool Pleasure Beach, commented; “Since construction work began in December 2016 we have seen numerous pieces of material hoisted into position in anticipation of this moment.

“The track comprises of hundreds of tonnes of world-class steel transported from Germany and manufactured using state-of-the-art engineering processes for a smoother, faster and more exhilarating ride than ever experienced before.”

Nick Thompson, Deputy Managing Director of Blackpool Pleasure Beach, adds; “Today is the culmination of an intense design and engineering process to bring a ride that is the first of its kind to the UK.

“The completion of ICON’s track has been no easy feat, as it loops through and around the Pleasure Beach’s other rides 15 times. To see the track in its entirety is hugely rewarding and brings us a significant step closer to sharing this unique rollercoaster experience with the public in spring 2018.”

Activity saw yet another strong burst of media coverage for ICON, leading the lunchtime and evening news on BBC North West Tonight along with national UK print titles The Sun and MirrorOnline.  A wealth of regional, leisure and tourism titles underpinned coverage.  ICON will launch in spring 2018.

The PR campaign delivered by Rule 5 and Blackpool Plesure Beach to promote the new rollercoaster, has been nominated for Media Relations Campaign of the Year in the 2018 PRmoment Awards.  The same campaign won Best Use of Media Relations at the CIPR NorthWest Awards in 2017.

A Swell of Coverage for Sea Life Manchester

Sea Life Centre Manchester - Loo the terrapin - education on illegal release of unwanted pets

The agency has delivered a swell of national coverage for client Sea Life Manchester and its national terrapin appeal.

The conservation story, Don’t Flush, urged Brits to think twice before buying terrapins as pets, as Sea Life centres are swamped with requests to re-home un-wanted Christmas gifts.  Owners are believed to take shocking and unthinkable measures to dispose of the creatures, with terrapins flushed down toilets.

Adding further weight to the campaign, which saw coverage on the world’s most visited news website the MailOnline, alongside the SunOnline, IndependentOnline, AOL, BTonline and a wealth of regional titles, was news that Sea Life Manchester had renamed one of its terrapins Loo.  Visitors can see Loo at the Manchester attraction located at Barton Square, Trafford Park.

Speaking on the subject, Alan Kwan, Lead Curator at Sea Life Manchester, said: “People wrongly assume that terrapins are going to be easy to care for. What they don’t realise is that they grow from 3cm in length (hand-sized) to 30cm in length (large dinner plate) and live between 30-50 years.

“Global warming and the resulting rise in temperatures across British waterways is leading to abandoned terrapins breeding and growing in population. Native to Florida, this alien predatory reptile is having a damaging effect on British pondlife and waterfowl with fish, frog, frogspawn and ducklings falling prey.”

Rule 5 co-founder Jules Wilson said: “We were confident of our ability to drive strong coverage with this story, combining hard-hitting conservation messages with creative tactics to maximise reach.  The team delivered a brilliant job in what is our first month of work with Sea Life Manchester.”

 

 

Rule 5 Scores with Salford Red Devils

The agency Rule 5 has been appointed to work with Super League club Salford Red Devils. The club was recently acquired by a consortium of supporters through a new holding company Salford RD Holdings.

Rule 5 will work with the club to build its regional and national profile and strengthen its links with Salford and the region.

Salford Red Devils Director Andrew Rosler said: “It’s really important for us to work with the local business community so it was exciting to discover an agency based in Salford, recognised for award-winning work nationally and internationally in the sports sector. We’re looking forward to working with Rule 5 to raise the profile of rugby league and cement Salford Red Devils’ position as a real hub of the community. The agency is experienced in the promotion of grass-roots initiatives through to global events and it is this expertise that makes Rule 5 the perfect fit for us.”

Rule 5 Founding Partner Rob Brown added: “Rugby League is exhilarating and uniquely northern.  Salford Red Devils is a big club playing at the highest level in the sport. We’re looking forward to enhancing the club’s profile supporting growth and opportunity.”

The announcement is the second major client win for the agency this year after being appointed as the retained communications agency for Sea Life Manchester and Legoland Discovery Centre Manchester.

Gemma Joins Rule 5

The agency has recruited Gemma Cowburn as Account Director to lead its growing consumer PR offer and strengthen the team.  Gemma joins from Amaze, a full service digital agency, where she spent eight years working on campaigns for a range of clients including The Saucy Fish Co., Imperial Leather, Manchester City Football Club and Eurocamp.

Gemma’s will lead on consumer PR across a portfolio of food, leisure, tourism and sports related accounts. These will include Park Leisure, Brother UK and Merlin Entertainments, which appointed Rule 5 to work on the Manchester Sea Life and Legoland Discovery Centres, at the start of the year.

Founding Director, Julie Wilson, said: “Gemma joins us at an important time for Rule 5 and we are thrilled to have her on the team.

“We have ambitious plans to build the agency in 2018 and bringing in a senior hire at the start of 2018 is a key part of that strategy. Gemma has extensive experience in the industry, with McCann, TBWA as well as Amaze and will help us to strengthen and grow our offer.”

Gemma said: “I am thrilled to be part of the Media City-based team here at Rule-5, having watched the agency win prestigious awards each year since launching in 2012. Now feels an exciting time in the agency’s milestones to come on board and I look forward to contributing to their award success.”

Rule 5 Appointed By Merlin Entertainments

LEGO Ninjago BannerThe agency has won a significant contract with Merlin Entertainments.

The announcement follows a four-way competitive pitch and sees Rule 5 appointed as the retained communications agency for Sea Life Manchester and Legoland Discovery Centre Manchester.

Work is already underway with the team busy developing plans to promote two new features at the popular family attractions, due to launch this spring.  The features are the result of a £400k investment and promise to deliver an incredible experience for both first-time and returning guests.

The agency will also be responsible for delivering a sustained national media relations campaign for both attractions and supporting Sea Life Manchester’s acclaimed conservation programme.

Speaking on the announcement Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “Sea Life Manchester and Legoland Discovery Centre Manchester are two of our leading attractions and have been inspiring, exciting and educating families for over seven years.

“With the forthcoming launch of two new features the time was right for us to review our marketing approach and appoint a new agency to support us in driving the business forward.  It was a competitive process that saw some great pitches but the communications plan presented by Rule 5 was head and shoulders above the rest, combining strong creative ideas with a solid and strategic approach.  We really bought into the team.”

Agency Co-Founder Julie Wilson added:  “This is a brief we were passionate about winning.  The scope of opportunity presented by the attractions, the forthcoming new features and incredible conservation work undertaken by Sea Life Manchester is great and appealed to us both personally and professionally.  It’s a privilege to be involved.”

Hat-trick Win For Rule 5 at CIPR PRide Awards

Pride Gold 2017

Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s  prestigious CIPR PRide North West Awards.

The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.

Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”

It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories.  Both saw the agency presented with silver awards.

Speaking on the success Rule 5 Founding Director Jules Wilson said:  “We’re incredibly proud of the work we deliver for our clients.   To have that work recognised by your industry peers is however fantastic.  The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”

Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category.  To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “

The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders.  The CIPR is Europe’s largest professional PR industry body.

Rule 5 Enjoys Global Recognition in The Drum Network Awards

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The agency is thrilled to have been nominated in The Drum Network Awards.

The shortlist, announced today (Wednesday October 25), sees Rule 5 recognised in the Best Leisure and Tourism Campaign category for its work with Blackpool Pleasure Beach. 

The nominated campaign, An Icon is Born, saw the name of the amusement park’s much anticipated new £16.25m rollercoaster, ICON, unveiled to the press, and commanded headlines nationwide.

Speaking on the nomination, Rule 5 Founding Director Jules Wilson said: “Our smiles say it all, we’re absolutely over the moon to feature.  The campaign was a fantastic team effort and it’s brilliant to see the hard work of everyone involved acknowledged, not just here in the UK but on a global platform too.”

The Drum Network Awards recognise excellent marketing and strategic work created by agencies around the world, rewarding agencies who push the boundaries and demonstrate impressive growth despite uncertain times.

The winners will be announced at a gala dinner at the London Marriott Grosvenor Square on November 28.

It is the fourth awards nomination for the campaign this year, with Rule 5 and Blackpool Pleasure Beach also nominated in the Northern Marketing Awards and the CIPR PRide Awards (x2).

 

 

 

 

 

Big One Beauty Bar A Resounding Success

 

Website KemA campaign created and delivered by the agency in partnership with  Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.

The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.

The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.

The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.

Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”

The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.

Rule 5 Founding Director, Jules Wilson, said:  “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.

“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”

Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media.  It is Blackpool Pleasure Beach’s most successful Instagram campaign to date.  The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.

Rule 5 Leads On iCoupon Global Launch

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Digital vouchering solution iCoupon, rapidly becoming the standard in airports around the world including close to 100 terminals across Europe alone, has appointed Rule 5 to lead on the PR and communications of its launch.

iCoupon provides a revolutionary new way for airlines and airport retailers to issue compensation, incentives and offers without any of the problems associated with traditional paper vouchers. Delivering a seamless experience, it can add any voucher to any barcode, like those on airline boarding passes, instantly, without it even leaving a passenger’s hand.

The brief sees the agency co-ordinating the solution launch to press across a wide range of international territories and providing valued insight on the PR journey the brand plans to take to solidify its growing market position.

Already iCoupon has enjoyed coverage in international media as diverse as Australian, American, Chinese, Portuguese, Spanish and Italian.

Speaking on the appointment, iCoupon chief executive Richard Bye said: “Adoption of iCoupon by retail and airline customers has been rapid. Airports embrace the technology because it removes the surge of passengers moving around terminals and passenger feedback is exceptional.

“It’s important that we as a business make an impact this summer, positioning ourselves in front of passengers, airlines, airports and retailers. Rule 5 have the capacity to deliver this and ensure we make a positive and lasting impression.”

Rob Brown, Rule 5 Managing Partner, added: “Flying can be a stressful experience and any interruption to travel just adds to that stress. iCoupon’s technology automates one of passengers’ biggest bugbears when things go wrong – the queueing.

“Working with a business like iCoupon is exciting for the agency; we specialise in PR and comms for digital and tech operations, and the rapid growth of this business shows it’s the right marketplace for us to demonstrate our expertise.”

For further information visit http://en.icouponglobal.com/

Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit: www.buyartfair.co.uk

 

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Jules Wilson Backs CEO Sleepout Manchester

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Rule 5 co-founder, Jules Wilson, will be swapping the comfort of her bed for a night in the open this October, as part of CEO Sleepout Manchester.

The event, founded in 2013, strives to fight homelessness and poverty, and raise vital funds for homeless charities and other local charitable projects.  Over the last three years a staggering £1m has been raised at events across the UK and this year we’re delighted to contribute, supporting Jules in her fundraising.

Speaking on the event, Jules said: “You cannot fail to be moved by the extent of the homeless situation in Manchester, there are people in need of help on every corner of every street and the problem is on the rise.

“Whilst I’ll be sleeping outdoors it is still within the security of others and will see me return to the comfort of my home 24 hours later.  Over 2,000 people in Manchester don’t have that privilege.   When I was approached by MASH to participate I didn’t hesitate  to sign up.  I’m delighted to be able to play a small part in tackling a significant issue.”

CEO Sleepout Manchester takes place this October 16.  You can support Jules in her aim to raise over £1,000 here and find out more about the event at http://www.ceosleepoutuk.com/

El Gato Negro Supports Charity Cheshire Polo Day

Cheshire POlo 1

Yesterday saw the launch of Hospitality Action’s Cheshire Polo Day and we were delighted to be in attendance.

Held at the beautiful Cheshire Polo Club in Little Budworth, near Tarporley, the inaugural event saw some of the North West’s key industry leaders come together to raise valuable funds for the renowned charity.  Founded in 1837, Hospitality Action offers vital assistance to all who work, or have worked within hospitality in the UK and who find themselves in crisis.

Guests were treated to a Laurent-Perrier La Cuvée Champagne and canapé reception on the lawns of the prestigious club before enjoying an incredible three-course meal courtesy of three of the North-West’s award-winning chefs – client Simon Shaw of El Gato Negro, Andrew Nutter of Nutter’s Restaurant and Sean Sutton, Head Chef at The Alderley Restaurant.  All volunteered their time and service in aid of the charity and as you might expect, it was out of this world.

The Henbury Cup – a fast-paced polo match followed, with all enjoying the action.

It was a fantastic day that saw over £14,000 raised for the worthwhile cause and is an event we firmly recommend putting in your 2018 diary.

A New ICON For Blackpool Pleasure Beach

It’s not every day you get to work with an ICON but we were pleased to do just that when we unveiled the name of Blackpool Pleasure Beach’s new £16.25 million rollercoaster  – Icon – to the press.

Revealed in a dramatic sizzle – a movie-style promotional trailer, adrenaline enthusiasts were treated to a taste of what will be the world’s most exciting rollercoaster, featuring 15 interactions with other rides at the famous amusement park.

Unveiling more than just the name of the rollercoaster, the sizzle provided a first look at the design, with a state-of-the-art computer generated image revealing anthracite columns combined with a high-shine steel track.  A CGI film took viewers on the ICON journey as it powers through, over and around other rides including The Big One.

An incredible show of coverage was enjoyed and saw:

  • Ten national features including: the world’s most visited news website, the MailOnline, the SunOnline, The Sun, Mirror.co.uk, i news, Metro, Metro.co.uk, the EveningStandard, the Daily Record and the Daily Star
  • The news carried on every single ITV North West news bulletin with a combined reach of over 3,960,000 people
  • Over 190 regional articles
  • Exposure in all core trade press

At the time of writing print coverage alone saw a reach of over 18.3m people.  The sizzle, posted on Blackpool Pleasure Beach’s Facebook page had been seen by over  408,000 people, driven 3,600 shares and 4,300 engagements.

Speaking on the name unveil, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, added: “ICON is going to be one of the most talked about, iconic rollercoasters of the future.  The name speaks for itself as it will be one of the most iconic rides on the planet

“This is Blackpool Pleasure Beach’s biggest investment to date and will have a real impact on the town and region as a whole.”

ICON will launch in 2018.

Sports Giants Team Up For Charity

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Rule 5 is delighted to have played a key role in bringing together two sporting heavyweights in a campaign to raise funds for national head injury charity Headway.

The campaign saw leading cycle wear brand Fat Lad At The Back (FLAB) and Super League rugby league side Huddersfield Giants join forces to raise awareness of the worthwhile cause in memory of Giants youth player, Ronan Costello, who sadly passed away last year further to sustaining a terminal brain injury during a match.

In a touching tribute to the young player, seven Giants members of staff, including ex-England player and club ambassador Eorl Crabtree, took upon a sporting challenge of a different kind and embarked on a 120 mile fundraising ride to Newcastle, ahead of major rugby league event Magic Weekend.

They were supported on the journey by FLAB co-founder Richard Bye, who ensured Ronan’s story reached all that passed, with an exclusive charity branded cycle jersey and short worn by all.

Rule 5 was thrilled to support the campaign at every stage, from the brokering of the partnership through to the delivery of an impactful national and regional media campaign. Extensive coverage was enjoyed and included Sky Sports News, BBC One, ITV1, multiple regional radio appearances, and national and regional sports and news titles.

You can support the fundraising campaign, and donate in memory of Ronan Costello to the charity Headway, by visiting www.justgiving.com/magicweekend2017 or texting 70070 with code RLFC50 followed by £**, entering value you wish to donate.