A campaign created and delivered by the agency in partnership with Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.
The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.
The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.
The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.
Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”
The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.
Rule 5 Founding Director, Jules Wilson, said: “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.
“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”
Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media. It is Blackpool Pleasure Beach’s most successful Instagram campaign to date. The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.