Last week saw a significant milestone reached in the development of ICON, Blackpool Pleasure Beach’s new £16.25 million rollercoaster as the final piece of track was installed.
Under the watchful eye of the media, coordianted by Rule 5 and Blackpool Pleasure Beach, the last piece of gleaming grey steel was hoisted into place, completing the 1.14 kilometre track.
The process was conducted by a 50-strong team over a five month period and sees Blackpool Pleasure Beach another step closer to launching what will be the world’s most interactive rollercoaster.
Amanda Thompson OBE, Managing Director at Blackpool Pleasure Beach, commented; “Since construction work began in December 2016 we have seen numerous pieces of material hoisted into position in anticipation of this moment.
“The track comprises of hundreds of tonnes of world-class steel transported from Germany and manufactured using state-of-the-art engineering processes for a smoother, faster and more exhilarating ride than ever experienced before.”
Nick Thompson, Deputy Managing Director of Blackpool Pleasure Beach, adds; “Today is the culmination of an intense design and engineering process to bring a ride that is the first of its kind to the UK.
“The completion of ICON’s track has been no easy feat, as it loops through and around the Pleasure Beach’s other rides 15 times. To see the track in its entirety is hugely rewarding and brings us a significant step closer to sharing this unique rollercoaster experience with the public in spring 2018.”
Activity saw yet another strong burst of media coverage for ICON, leading the lunchtime and evening news on BBC North West Tonight along with national UK print titles The Sun and MirrorOnline. A wealth of regional, leisure and tourism titles underpinned coverage. ICON will launch in spring 2018.
The PR campaign delivered by Rule 5 and Blackpool Plesure Beach to promote the new rollercoaster, has been nominated for Media Relations Campaign of the Year in the 2018 PRmoment Awards. The same campaign won Best Use of Media Relations at the CIPR NorthWest Awards in 2017.