PR Agency Of The Year Nomination For Rule 5

PN shortlisted

The agency is thrilled to have been shortlisted in the 2018 Prolific North Awards.

The nomination for PR Agency of The Year (small agency category) was announced on Thursday April 12 and sees Rule 5 feature alongside some of the North’s best creative, production, digital and media companies.

Founded in 2013, the Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North.

The results will be announced on May 24th at an exclusive awards ceremony at the Principal Hotel, Manchester.

2018 Predicted By Pinterest

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Pinterest, the platform described by CEO Ben Silbermann as a “catalogue of ideas” that inspires users to “go out and do that thing” has evolved into a trend prediction platform.

Launched in the US in 2010 the social media site has, in comparison to platforms Facebook and Instagram, struggled to develop as a commercial retail platform, despite garnering over 175 million daily users.

Media outlets and retailers are, however, now fully realising the benefits of Pinterest as a customer insight tool and not just a sales one.  It’s a move that sees the power shift between consumers and retailers move increasingly in consumer favour, with users’ daily pins no longer just capturing trends but informing them.

Published every December Pinterest 100 captures the top 100 biggest trends based on the activity of its subscribers.   Style, beauty and home decor are just some of the categories covered, with analysts looking for topics that showed critical mass, grew at least 50% in 2017 and trended up towards the end of the year.  You can view 2018’s top trends to try here.

Such is the credibility of the predictions, leading influential media outlets are using the platform as a source for new season forecasting features, the very articles that influence our buying behaviour for the year.  Coveteur, WhoWhatWear, the Daily Mail. Metro and Instyle are just a handful of those that have run over recent weeks.

In a world where data is gold, it’s no surprise Pinterest plan to further build on the predictions.  This year the platform will launch Audience Insights, a subscriber based tool that will afford businesses the opportunity to take a deeper look at its audience and how it engages.  The tool will be available to US business accounts early in the year and is expected to roll out to follow.

With traffic to Pinterest having increased significantly over the last six months, the platform’s potential to inform new product development and business marketing strategies is only set to grow.

The use of the platform by media outlets as a source for seasonal trend features isn’t new but it is gathering momentum.  Where trends were once dictated by designers and magazine publishers, consumers are increasingly the ones to watch.

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Rule 5 Highly Commended At Prolific North Awards

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We were thrilled to receive a ‘Highly Commended’ at last night’s Prolific North Awards.

The accolade, in the Digital / Social Media Campaign of the Year category, was awarded for our work with British Cycling on the UCI Track Cycling World Championships.  The campaign – Halfway to a Billion, Taking Track Cycling to the World – for the biggest ever UK track cycling event, delivered an astonishing 451 million impressions on social channels.

The campaign was pipped to the post by the Foo Fighters Headlining Glastonbury Announcement, delivered by Modern English.  The award was one of only three ‘Highly Commended’ accolades presented on the evening.

Speaking on the event Rule 5 Managing Partner Rob Brown said: “We’re over the moon to receive a ‘Highly Commended’ for our work on the UCI Track Cycling World Championships, losing out only to Modern English and their campaign for the Foo Fighters; and I bloody love the Foo Fighters.”

Rule 5 Founding Director Jules Wilson added: “It’s fantastic to see the campaign acknowledged for the second time this year.  The Prolific North Awards is one of the most respected events in the North attracting a high calibre of entrants.  To be recognised is incredible.”

The Prolific North Awards celebrate excellence and reward outstanding campaigns and exceptional talent in the creative and media sectors in the North.  This year’s event was the biggest to date and saw over 800 entries.

 

 

Four Nominations In The PRmoment Awards

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The agency has been shortlisted four times in this year’s PRmoment Awards.

Rule 5 is nominated in four categories including Boutique Agency of the Year, Social Media Campaign of the Year, Best Use of Content, and Health, Beauty, Retail and Fashion Campaign of the Year.

Shortlisted entries include campaigns for The 2016 Track Cycling World Championships (x2) and premium cycle wear brand, Fat Lad At The Back.

The PRmoment Awards recognise the very best communications and PR professionals across the UK and are judged by eminent industry representatives.  This year’s awards saw over 850 entries.

Results will be announced at an awards dinner at the Hilton Manchester on March 16.

Rule 5 Named Outstanding Small Consultancy

Team Final Crop 2The agency has been crowned Outstanding Small Consultancy of the Year at the 2016 PRCA DARE Awards.

The hotly contested category is open to any consultancy with up to 10 members of staff and this year six agencies were shortlisted.  Financial performance, staff and client retention/acquisition, innovation and creativity are just some of the pillars on which the category is judged.

Adding to the evening’s success, the agency’s founding partner Rob Brown was named Industry Leader of the Year.   The award is in recognition of Rob’s significant contribution to the industry and Rule 5. Speaking on the wins the agency’s founding director Julie Wilson said:  “Since the launch of Rule 5 in November 2012 our ambition has been to build the very best team we can and deliver consistently exceptional work.  We’re thrilled to see this recognised by one of the UK’s leading governing bodies as well as our industry peers.”

Founding partner, Rob Brown, added: “We’ve been going for a little over three years, so we are thrilled that we’ve made the journey from start-up to recognition as an outstanding agency in a fairly short time, the personal gong was a bonus.”

The PRCA DARE Awards recognise the very best Communications and PR professionals across the UK and are judged by a panel of respected industry experts.

Cycle Show Brief

NEC_Cycle_Show_0329Rule 5 has won a competitive pitch to promote the Cycle Show.

The UK’s premier event for the cycling industry, the Cycle Show showcases the latest bikes and accessories from the leading bike brands, alongside a dedicated area for cycling holidays and a large retail village.  Two action arenas, over 4km of outdoor test tracks, dedicated children’s features plus a stellar line up of pro riders including GB Olympians and legends from the sport complete the mix.

Work is already under way on delivering an integrated communications campaign aimed at the core cycling, national and regional media.  The agency will also manage all in-event media activity.

Cycle Show Event Director, Chris Holman, said: “Last year saw a record year for the Cycle Show with 283 companies taking part and over 28,000 visitors in attendance.

“This year, as we celebrate our 15th edition, we’re looking forward to unveiling a number of new features and have enlisted the support of Rule 5 to help us raise maximum awareness of these and the 2016 event programme.  The team are well respected in the cycling and events industries and we’re very happy to appoint them as event partners.”

The Cycle Show returns to Birmingham’s National Exhibition Centre (NEC) this September 22 – 25.  For further information visit: www.cycleshow.co.uk

Seven Nominations in PRCA DARE Awards

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The agency has been nominated seven times in the 2016 PRCA Dare Awards.

The news, announced today (May 4th), sees Rule five nominated in six categories (and twice in one category) including Best Small Agency, Best Launch Event, Campaign Challenges and Digital and Social Media Campaign of the Year.

Shortlisted campaigns include the 2016 UCI Track Cycling World Championships, the launch of the North West’s most anticipated restaurant, El Gato Negro, and our work with Want That Trend, a rapidly growing fashion e-tailer.

The agency’s Managing Partner and CIPR 2016 President, Rob Brown, is also nominated for Industry Leader, in recognition of his contribution to the PR industry.

The PRCA Dare awards recognise outstanding campaigns and impeccable talent in the UK PR and communications industry.

The awards will be announced at an awards dinner on 7th June 2016 at The Radisson Blu hotel, Manchester.

 

Half Way to a Billion

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It feels like only yesterday when the Rule 5 team, British Cycling and riders from 42 nations congregated at the Lee Valley VeloPark in London for the 2016 UCI Track Cycling World Championships.

The biggest track cycling event of its kind in the modern era, over 52,000 spectators descended upon the capital for five days of action-packed racing to see Great Britain’s track stars, including Sir Bradley Wiggins, Mark Cavendish, Jason Kenny, Owain Doull, Laura Trott and Becky James, compete against the world’s best for the coveted rainbow jerseys and the chance to gain crucial qualification points for Rio 2016.

A team of five worked shifts throughout the week to manage two full service press rooms and produce live social media content on Twitter and Facebook. The social media campaign incorporated engaging video content and photography with new technologies and platforms helping us reach an astonishing global audience approaching half a billion impressions on social channels.

Medal wins from Great Britain’s men’s and women’s team pursuit teams, plus Laura Trott in the omnium, Jon Dibben in the points race and Sir Bradley Wiggins and Mark Cavendish in the Madison on the final day of racing provided electrifying content.

A single image of Sir Bradley Wiggins kissing the forehead of Mark Cavendish after their gold in the Madison event gained 8,887 likes on Instagram, was shared 147 times on Twitter and 233 times on Facebook.

Social coverage was monitored using Facebook Insights and Tweet Binder, which allowed the Twitter statistics to be tracked in real-time. Over 62,000 tweets used the hashtag #TWC2016, reaching 68.9 million people and generating 434,185,086 impacts.

Pre-event, live and post campaign conventional activity saw coverage in all of the UK’s national broadsheets in addition to widespread consumer, cycling and regional media totalling almost 300,000 impressions.

Six Nominations In PRmoment Awards

Picture1PR M.pngWe’re thrilled to have been nominated six times in the 2016 PRmoment Awards.

The news, announced today, sees Rule 5 recognised in five categories, including Best Consumer Agency.  Shortlisted campaigns include the UCI Track Cycling World Cup, Want That Trend, the UCI BMX Supercross World Cup and the North’s largest art event, Buy Art Fair.

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

The awards will be announced at a black tie dinner on 9 March 2016 at The Hilton, Manchester.

 

World-Class Cycling Win

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We’re delighted to have won a competitive pitch to promote the 2016 UCI Track Cycling World Championships in London.

The highly anticipated event, which takes place March 2-6 at Lee Valley VeloPark, is the biggest track cycling event to be hosted in the UK since London 2012 and will see Olympic and world champion riders from across the globe descend on the capital city.

It is the final major international track cycling event to be staged ahead of the 2016 Rio Olympic Games with British sports fans encouraged to get behind the Great Britain Cycling Team and support athletes in their race for the rainbow jersey, awarded to world champions of the sport. Rule 5 is responsible for both pre and live event communications with a focus on driving tickets sales and audience involvement.

Speaking on the appointment, British Cycling’s cycle sport and membership director, Jonny Clay, said: “This is a significant brief and saw all invited agencies challenged to demonstrate how they would raise awareness of the event, engaging national and international audiences before and during the championships next year.  Rule 5’s enthusiasm, knowledge of cycling and experience of delivering sports events combined with a clear and worked-through strategy set them apart from the competition. We’re looking forward to seeing plans come to fruition and collaborating with the team on the delivery of what promises to be a truly outstanding event.”

Rule 5 Managing Partner, Rob Brown, added: “We have worked on major sporting events since the agency launched in 2012 but they don’t get much bigger than the world championships and we’re thrilled to be involved.”

Rule 5 was track centre recently for the 2015 British Cycling National Track Championships, testing out processes and gathering exclusive rider content ahead of the world championships. The team will be based at Lee Valley VeloPark throughout the event, responsible for all UK and international press, as well as reporting live through the event’s social media platforms.

Rule 5 In Fashion With Want That Trend

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We’re delighted to have been appointed by online retailer, Want That Trend.

The news comes as the womenswear specialist, which launched in April of this year, looks to significantly expand the business in the UK and Canada.

Rule 5 is tasked with delivering a brand communications strategy to include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.

Speaking on the appointment, Want That Trend founder Victoria Molyneaux said: “We’ve been overwhelmed by the response to the launch of Want That Trend, with the business having grown from  a one man operation to an international fashion company in six months.   As we embark on the next phase of expansion, it is important we have the right business partners in place to support us in further developing the brand and communication strategy.

“Talking to Rule 5, the team’s knowledge of the retail and e-commerce sector was evident.  This, combined with their passion for the business and clear and considered approach to building the Want That Trend brand, made them an obvious choice.”

Rule 5 founding director, Julie Wilson, added:  “Want That Trend is an incredible success story.  Opportunities to work with a retailer at such a pivotal time in the business’ development are rare and we’re delighted to have the opportunity to play a key role in shaping the Want That Trend brand.”

A Hat-Trick of New Clients For Rule 5

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We’re thrilled to have added three new clients to our portfolio of media and creative accounts.

The appointments, made by Veteran Israeli production company Gil Productions, international media agency K7 Media and creative agency CIC see Rule 5 tasked with raising awareness of the agencies in target international and UK business and trade media.

Activity includes the promotion of new campaigns, formats and appointments, the profiling of senior business heads and news generation.

The agency will also implement a social media strategy for CIC, who counts Victoria Plum, Morphy Richards and Stax amongst its clients.

Rule 5 Founding Partner, Julie Wilson, said: “The wins are an important development for the agency.  We’ve a wealth of expertise in the creative and media sector and are delighted to add to this with Gil Productions, K7 Media and CIC.”

Rule 5 and the Virgin Money Cyclone

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This weekend saw the return of one of the UK’s most respected cycling events, the Virgin Money Cyclone Festival of Cycling.

Staged in beautiful Northumberland, the Cyclone caters for cyclists of all abilities, with leisure rides, Challenge rides and elite racing all packed into three days.  It is the second year that Rule 5 has been involved, driving and delivering the pre-event and live weekend communications campaign on behalf of Virgin Money.

Event activity opened on the evening of Friday 19th June with over 300 friends, families and solo riders soaking up the festival atmosphere and embracing the Tyne Six Bridges leisure rides.

On Saturday it was the turn of the more experienced rider, with over 2,300 cycling enthusiasts getting into the saddle to test their stamina in the Virgin Money Cyclone Challenge rides.  Weather conditions were variable but nothing could dampen the spirits of the riders as they embraced the 34, 64 and 106 mile routes, many in aid of charity.

Sunday’s elite races, the Curlew Cup and UCI Beaumont Trophy, saw some of the world’s best riders descend on the picturesque Northumberland village of Stamfordham.

Taking the trophy in the National Women’s Road Race, the Curlew Cup, was team IKON-Mazda cyclist, Laura Massey, with Christopher Latham of the Great Britain National Team powering to victory in the UCI Beaumont Trophy.

Spectators gathered in Stamfordham were treated to glimpses of one of the strongest fields of riders to date including: Olympic gold medallist and Team WIGGINS cyclist, Andy Tennant; 2014 Elite Road Race Series winner and One Pro Cycling rider, Yanto Barker; and British Road Race Champion, JLT Condor cyclist, and defending champion, Kristian House.

We were thrilled to be at the heart of all of the action, managing the media, realising the potential of every opportunity and activating the event’s social channels.

For further information visit: https://virginmoneycyclone.co.uk/

Building Bridges in Translational Medicine

EATRIS bridges

Yesterday (27 May 2015) marked the first day of the EATRIS Building Bridges in Translational Medicine conference, and we were delighted to be in attendance providing PR and social media support.

The conference, attended by leading experts, called for closer industry-academia collaboration.

Speakers discussed the importance of increasing collaboration in the field of translational medicine to ensure new drug developments are cost efficient, get to the market more quickly, and are more effective in treating and preventing leading health issues.

The event, which continues today at The Zuiderkerk in Amsterdam, will see over 250 delegates and key international translational research stakeholders meet to discuss the main opportunities and challenges in the field. Topics include de-risking projects and increasing R&D productivity with the aim of achieving better patient outcomes, new developments within the EATRIS-ERIC consortium, and discussions about how translational research infrastructures contribute to the overall field of translational research.

Speaking at the conference, Giovanni Migliaccio, Scientific Director of EATRIS, comments: “As genuine medical needs remain unmet, it has become increasingly important for our industry to bridge the innovation gap, coming together to work towards a common goal – developing new innovative, cost-effective technologies, products and treatment options for patients.”

He continues: “The theme of the conference reflects our mission: to bring the world’s leading thinkers in translational medicine together in order to foster collaboration and share thoughts and developments face-to-face.”

The Building Bridges in Translational Medicine conference is organised by EATRIS (The European Infrastructure for Translational Medicine) – the permanent academic translational research infrastructure supporting researchers and funders in mitigating risk and adding value to high potential products in biomedical development. It provides industry and academia with access to leading translational research facilities and key expertise across Europe.

The second EATRIS conference follows the successful inaugural event in 2013 and brings together the world’s leading minds in the field of translational medicine.

For further details about EATRIS, visit www.eatris.eu

Photo caption: Jan Langermans, Ph.D. Chairman Animal Science Department, Biomedical Primate Research Centre (BPRC), The Netherlands