PR Agency Of The Year Nomination For Rule 5

PN shortlisted

The agency is thrilled to have been shortlisted in the 2018 Prolific North Awards.

The nomination for PR Agency of The Year (small agency category) was announced on Thursday April 12 and sees Rule 5 feature alongside some of the North’s best creative, production, digital and media companies.

Founded in 2013, the Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North.

The results will be announced on May 24th at an exclusive awards ceremony at the Principal Hotel, Manchester.

2018 Predicted By Pinterest

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Pinterest, the platform described by CEO Ben Silbermann as a “catalogue of ideas” that inspires users to “go out and do that thing” has evolved into a trend prediction platform.

Launched in the US in 2010 the social media site has, in comparison to platforms Facebook and Instagram, struggled to develop as a commercial retail platform, despite garnering over 175 million daily users.

Media outlets and retailers are, however, now fully realising the benefits of Pinterest as a customer insight tool and not just a sales one.  It’s a move that sees the power shift between consumers and retailers move increasingly in consumer favour, with users’ daily pins no longer just capturing trends but informing them.

Published every December Pinterest 100 captures the top 100 biggest trends based on the activity of its subscribers.   Style, beauty and home decor are just some of the categories covered, with analysts looking for topics that showed critical mass, grew at least 50% in 2017 and trended up towards the end of the year.  You can view 2018’s top trends to try here.

Such is the credibility of the predictions, leading influential media outlets are using the platform as a source for new season forecasting features, the very articles that influence our buying behaviour for the year.  Coveteur, WhoWhatWear, the Daily Mail. Metro and Instyle are just a handful of those that have run over recent weeks.

In a world where data is gold, it’s no surprise Pinterest plan to further build on the predictions.  This year the platform will launch Audience Insights, a subscriber based tool that will afford businesses the opportunity to take a deeper look at its audience and how it engages.  The tool will be available to US business accounts early in the year and is expected to roll out to follow.

With traffic to Pinterest having increased significantly over the last six months, the platform’s potential to inform new product development and business marketing strategies is only set to grow.

The use of the platform by media outlets as a source for seasonal trend features isn’t new but it is gathering momentum.  Where trends were once dictated by designers and magazine publishers, consumers are increasingly the ones to watch.

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Rule 5 Highly Commended At Prolific North Awards

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We were thrilled to receive a ‘Highly Commended’ at last night’s Prolific North Awards.

The accolade, in the Digital / Social Media Campaign of the Year category, was awarded for our work with British Cycling on the UCI Track Cycling World Championships.  The campaign – Halfway to a Billion, Taking Track Cycling to the World – for the biggest ever UK track cycling event, delivered an astonishing 451 million impressions on social channels.

The campaign was pipped to the post by the Foo Fighters Headlining Glastonbury Announcement, delivered by Modern English.  The award was one of only three ‘Highly Commended’ accolades presented on the evening.

Speaking on the event Rule 5 Managing Partner Rob Brown said: “We’re over the moon to receive a ‘Highly Commended’ for our work on the UCI Track Cycling World Championships, losing out only to Modern English and their campaign for the Foo Fighters; and I bloody love the Foo Fighters.”

Rule 5 Founding Director Jules Wilson added: “It’s fantastic to see the campaign acknowledged for the second time this year.  The Prolific North Awards is one of the most respected events in the North attracting a high calibre of entrants.  To be recognised is incredible.”

The Prolific North Awards celebrate excellence and reward outstanding campaigns and exceptional talent in the creative and media sectors in the North.  This year’s event was the biggest to date and saw over 800 entries.

 

 

Four Nominations In The PRmoment Awards

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The agency has been shortlisted four times in this year’s PRmoment Awards.

Rule 5 is nominated in four categories including Boutique Agency of the Year, Social Media Campaign of the Year, Best Use of Content, and Health, Beauty, Retail and Fashion Campaign of the Year.

Shortlisted entries include campaigns for The 2016 Track Cycling World Championships (x2) and premium cycle wear brand, Fat Lad At The Back.

The PRmoment Awards recognise the very best communications and PR professionals across the UK and are judged by eminent industry representatives.  This year’s awards saw over 850 entries.

Results will be announced at an awards dinner at the Hilton Manchester on March 16.

Rule 5 Named Outstanding Small Consultancy

Team Final Crop 2The agency has been crowned Outstanding Small Consultancy of the Year at the 2016 PRCA DARE Awards.

The hotly contested category is open to any consultancy with up to 10 members of staff and this year six agencies were shortlisted.  Financial performance, staff and client retention/acquisition, innovation and creativity are just some of the pillars on which the category is judged.

Adding to the evening’s success, the agency’s founding partner Rob Brown was named Industry Leader of the Year.   The award is in recognition of Rob’s significant contribution to the industry and Rule 5. Speaking on the wins the agency’s founding director Julie Wilson said:  “Since the launch of Rule 5 in November 2012 our ambition has been to build the very best team we can and deliver consistently exceptional work.  We’re thrilled to see this recognised by one of the UK’s leading governing bodies as well as our industry peers.”

Founding partner, Rob Brown, added: “We’ve been going for a little over three years, so we are thrilled that we’ve made the journey from start-up to recognition as an outstanding agency in a fairly short time, the personal gong was a bonus.”

The PRCA DARE Awards recognise the very best Communications and PR professionals across the UK and are judged by a panel of respected industry experts.

Cycle Show Brief

NEC_Cycle_Show_0329Rule 5 has won a competitive pitch to promote the Cycle Show.

The UK’s premier event for the cycling industry, the Cycle Show showcases the latest bikes and accessories from the leading bike brands, alongside a dedicated area for cycling holidays and a large retail village.  Two action arenas, over 4km of outdoor test tracks, dedicated children’s features plus a stellar line up of pro riders including GB Olympians and legends from the sport complete the mix.

Work is already under way on delivering an integrated communications campaign aimed at the core cycling, national and regional media.  The agency will also manage all in-event media activity.

Cycle Show Event Director, Chris Holman, said: “Last year saw a record year for the Cycle Show with 283 companies taking part and over 28,000 visitors in attendance.

“This year, as we celebrate our 15th edition, we’re looking forward to unveiling a number of new features and have enlisted the support of Rule 5 to help us raise maximum awareness of these and the 2016 event programme.  The team are well respected in the cycling and events industries and we’re very happy to appoint them as event partners.”

The Cycle Show returns to Birmingham’s National Exhibition Centre (NEC) this September 22 – 25.  For further information visit: www.cycleshow.co.uk