Four Nominations In The PRmoment Awards

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The agency has been shortlisted four times in this year’s PRmoment Awards.

Rule 5 is nominated in four categories including Boutique Agency of the Year, Social Media Campaign of the Year, Best Use of Content, and Health, Beauty, Retail and Fashion Campaign of the Year.

Shortlisted entries include campaigns for The 2016 Track Cycling World Championships (x2) and premium cycle wear brand, Fat Lad At The Back.

The PRmoment Awards recognise the very best communications and PR professionals across the UK and are judged by eminent industry representatives.  This year’s awards saw over 850 entries.

Results will be announced at an awards dinner at the Hilton Manchester on March 16.

Cycle Show Brief

NEC_Cycle_Show_0329Rule 5 has won a competitive pitch to promote the Cycle Show.

The UK’s premier event for the cycling industry, the Cycle Show showcases the latest bikes and accessories from the leading bike brands, alongside a dedicated area for cycling holidays and a large retail village.  Two action arenas, over 4km of outdoor test tracks, dedicated children’s features plus a stellar line up of pro riders including GB Olympians and legends from the sport complete the mix.

Work is already under way on delivering an integrated communications campaign aimed at the core cycling, national and regional media.  The agency will also manage all in-event media activity.

Cycle Show Event Director, Chris Holman, said: “Last year saw a record year for the Cycle Show with 283 companies taking part and over 28,000 visitors in attendance.

“This year, as we celebrate our 15th edition, we’re looking forward to unveiling a number of new features and have enlisted the support of Rule 5 to help us raise maximum awareness of these and the 2016 event programme.  The team are well respected in the cycling and events industries and we’re very happy to appoint them as event partners.”

The Cycle Show returns to Birmingham’s National Exhibition Centre (NEC) this September 22 – 25.  For further information visit: www.cycleshow.co.uk

Half Way to a Billion

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It feels like only yesterday when the Rule 5 team, British Cycling and riders from 42 nations congregated at the Lee Valley VeloPark in London for the 2016 UCI Track Cycling World Championships.

The biggest track cycling event of its kind in the modern era, over 52,000 spectators descended upon the capital for five days of action-packed racing to see Great Britain’s track stars, including Sir Bradley Wiggins, Mark Cavendish, Jason Kenny, Owain Doull, Laura Trott and Becky James, compete against the world’s best for the coveted rainbow jerseys and the chance to gain crucial qualification points for Rio 2016.

A team of five worked shifts throughout the week to manage two full service press rooms and produce live social media content on Twitter and Facebook. The social media campaign incorporated engaging video content and photography with new technologies and platforms helping us reach an astonishing global audience approaching half a billion impressions on social channels.

Medal wins from Great Britain’s men’s and women’s team pursuit teams, plus Laura Trott in the omnium, Jon Dibben in the points race and Sir Bradley Wiggins and Mark Cavendish in the Madison on the final day of racing provided electrifying content.

A single image of Sir Bradley Wiggins kissing the forehead of Mark Cavendish after their gold in the Madison event gained 8,887 likes on Instagram, was shared 147 times on Twitter and 233 times on Facebook.

Social coverage was monitored using Facebook Insights and Tweet Binder, which allowed the Twitter statistics to be tracked in real-time. Over 62,000 tweets used the hashtag #TWC2016, reaching 68.9 million people and generating 434,185,086 impacts.

Pre-event, live and post campaign conventional activity saw coverage in all of the UK’s national broadsheets in addition to widespread consumer, cycling and regional media totalling almost 300,000 impressions.

Rule 5 and the Virgin Money Cyclone

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This weekend saw the return of one of the UK’s most respected cycling events, the Virgin Money Cyclone Festival of Cycling.

Staged in beautiful Northumberland, the Cyclone caters for cyclists of all abilities, with leisure rides, Challenge rides and elite racing all packed into three days.  It is the second year that Rule 5 has been involved, driving and delivering the pre-event and live weekend communications campaign on behalf of Virgin Money.

Event activity opened on the evening of Friday 19th June with over 300 friends, families and solo riders soaking up the festival atmosphere and embracing the Tyne Six Bridges leisure rides.

On Saturday it was the turn of the more experienced rider, with over 2,300 cycling enthusiasts getting into the saddle to test their stamina in the Virgin Money Cyclone Challenge rides.  Weather conditions were variable but nothing could dampen the spirits of the riders as they embraced the 34, 64 and 106 mile routes, many in aid of charity.

Sunday’s elite races, the Curlew Cup and UCI Beaumont Trophy, saw some of the world’s best riders descend on the picturesque Northumberland village of Stamfordham.

Taking the trophy in the National Women’s Road Race, the Curlew Cup, was team IKON-Mazda cyclist, Laura Massey, with Christopher Latham of the Great Britain National Team powering to victory in the UCI Beaumont Trophy.

Spectators gathered in Stamfordham were treated to glimpses of one of the strongest fields of riders to date including: Olympic gold medallist and Team WIGGINS cyclist, Andy Tennant; 2014 Elite Road Race Series winner and One Pro Cycling rider, Yanto Barker; and British Road Race Champion, JLT Condor cyclist, and defending champion, Kristian House.

We were thrilled to be at the heart of all of the action, managing the media, realising the potential of every opportunity and activating the event’s social channels.

For further information visit: https://virginmoneycyclone.co.uk/