The agency Rule 5 has been appointed to work with Super League club Salford Red Devils. The club was recently acquired by a consortium of supporters through a new holding company Salford RD Holdings.
Rule 5 will work with the club to build its regional and national profile and strengthen its links with Salford and the region.
Salford Red Devils Director Andrew Rosler said: “It’s really important for us to work with the local business community so it was exciting to discover an agency based in Salford, recognised for award-winning work nationally and internationally in the sports sector. We’re looking forward to working with Rule 5 to raise the profile of rugby league and cement Salford Red Devils’ position as a real hub of the community. The agency is experienced in the promotion of grass-roots initiatives through to global events and it is this expertise that makes Rule 5 the perfect fit for us.”
Rule 5 Founding Partner Rob Brown added: “Rugby League is exhilarating and uniquely northern. Salford Red Devils is a big club playing at the highest level in the sport. We’re looking forward to enhancing the club’s profile supporting growth and opportunity.”
The announcement is the second major client win for the agency this year after being appointed as the retained communications agency for Sea Life Manchester and Legoland Discovery Centre Manchester.