Rule 5 is delighted to have played a key role in bringing together two sporting heavyweights in a campaign to raise funds for national head injury charity Headway.
The campaign saw leading cycle wear brand Fat Lad At The Back (FLAB) and Super League rugby league side Huddersfield Giants join forces to raise awareness of the worthwhile cause in memory of Giants youth player, Ronan Costello, who sadly passed away last year further to sustaining a terminal brain injury during a match.
In a touching tribute to the young player, seven Giants members of staff, including ex-England player and club ambassador Eorl Crabtree, took upon a sporting challenge of a different kind and embarked on a 120 mile fundraising ride to Newcastle, ahead of major rugby league event Magic Weekend.
They were supported on the journey by FLAB co-founder Richard Bye, who ensured Ronan’s story reached all that passed, with an exclusive charity branded cycle jersey and short worn by all.
Rule 5 was thrilled to support the campaign at every stage, from the brokering of the partnership through to the delivery of an impactful national and regional media campaign. Extensive coverage was enjoyed and included Sky Sports News, BBC One, ITV1, multiple regional radio appearances, and national and regional sports and news titles.
You can support the fundraising campaign, and donate in memory of Ronan Costello to the charity Headway, by visiting www.justgiving.com/magicweekend2017 or texting 70070 with code RLFC50 followed by £**, entering value you wish to donate.