We were thrilled to receive a ‘Highly Commended’ at last night’s Prolific North Awards.
The accolade, in the Digital / Social Media Campaign of the Year category, was awarded for our work with British Cycling on the UCI Track Cycling World Championships. The campaign – Halfway to a Billion, Taking Track Cycling to the World – for the biggest ever UK track cycling event, delivered an astonishing 451 million impressions on social channels.
The campaign was pipped to the post by the Foo Fighters Headlining Glastonbury Announcement, delivered by Modern English. The award was one of only three ‘Highly Commended’ accolades presented on the evening.
Speaking on the event Rule 5 Managing Partner Rob Brown said: “We’re over the moon to receive a ‘Highly Commended’ for our work on the UCI Track Cycling World Championships, losing out only to Modern English and their campaign for the Foo Fighters; and I bloody love the Foo Fighters.”
Rule 5 Founding Director Jules Wilson added: “It’s fantastic to see the campaign acknowledged for the second time this year. The Prolific North Awards is one of the most respected events in the North attracting a high calibre of entrants. To be recognised is incredible.”
The Prolific North Awards celebrate excellence and reward outstanding campaigns and exceptional talent in the creative and media sectors in the North. This year’s event was the biggest to date and saw over 800 entries.