Rule 5 Managing Partner Rob Brown was the opening speaker at the second annual ‘PR is Key’ conference in Amsterdam at the end of last month (20 April). The event , hosted and sponsored by PressPage, took place at B. Amsterdam, the innovation hub that hosts over 250 companies, combining startups, corporate innovation and creative businesses. The event brought together expert speakers from the Netherlands and the UK to share their experiences and insights regarding a central theme of real-time PR. Rob kicked off the event with a presentation on the role of visual communications in real-time PR, while also identifying that there are six major developing trends in the sphere of public relations; data, analytics, real world evaluation, ethical practice, strategic counsel and visual communication. On the final point, Rob identified the opportunities surrounding live, visually driven reporting of events – these can dominate social and conventional media. You can download the slides of all presentations of PR is Key 2017 via the event website.
Watch two minutes of the conference highlights.