Rule 5 took the Social Media Campaign of the Year Award at the 2017 PRmoment Awards earlier this month. The winning campaign was ‘Half Way to a Billion – Taking Track Cycling to the World’. It documented the social media campaign for the 2016 Track Cycling World Championships in London. It was the biggest track cycling event in the modern era. In terms of spectators, competitors and number of races it would be on a larger scale than the track cycling at London 2012 Olympic Games. Rule 5 delivered a social and digital campaign reaching a global audience with 451 million impressions on social channels.
In the last six years the PRmoment Awards have become a fixed date in the UK PR calendar with over 850 entries and over 1,000 guests. The entries are subject to independent expert judging by senior in-house and agency communications professionals.
Founding Director Jules Wilson said: “The agency is in its fifth year and we have won awards for our work in every year that we’ve been in operation. We are thrilled to be able to maintain our success with the 2017 PRmoment Awards and to continue to be recognised for our social media work.”