It’s not every day you get to work with an ICON but we were pleased to do just that when we unveiled the name of Blackpool Pleasure Beach’s new £16.25 million rollercoaster – Icon – to the press.
Revealed in a dramatic sizzle – a movie-style promotional trailer, adrenaline enthusiasts were treated to a taste of what will be the world’s most exciting rollercoaster, featuring 15 interactions with other rides at the famous amusement park.
Unveiling more than just the name of the rollercoaster, the sizzle provided a first look at the design, with a state-of-the-art computer generated image revealing anthracite columns combined with a high-shine steel track. A CGI film took viewers on the ICON journey as it powers through, over and around other rides including The Big One.
An incredible show of coverage was enjoyed and saw:
- Ten national features including: the world’s most visited news website, the MailOnline, the SunOnline, The Sun, Mirror.co.uk, i news, Metro, Metro.co.uk, the EveningStandard, the Daily Record and the Daily Star
- The news carried on every single ITV North West news bulletin with a combined reach of over 3,960,000 people
- Over 190 regional articles
- Exposure in all core trade press
At the time of writing print coverage alone saw a reach of over 18.3m people. The sizzle, posted on Blackpool Pleasure Beach’s Facebook page had been seen by over 408,000 people, driven 3,600 shares and 4,300 engagements.
Speaking on the name unveil, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, added: “ICON is going to be one of the most talked about, iconic rollercoasters of the future. The name speaks for itself as it will be one of the most iconic rides on the planet
“This is Blackpool Pleasure Beach’s biggest investment to date and will have a real impact on the town and region as a whole.”
ICON will launch in 2018.