Big One Beauty Bar A Resounding Success

 

Website KemA campaign created and delivered by the agency in partnership with  Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.

The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.

The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.

The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.

Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”

The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.

Rule 5 Founding Director, Jules Wilson, said:  “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.

“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”

Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media.  It is Blackpool Pleasure Beach’s most successful Instagram campaign to date.  The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.

A New ICON For Blackpool Pleasure Beach

It’s not every day you get to work with an ICON but we were pleased to do just that when we unveiled the name of Blackpool Pleasure Beach’s new £16.25 million rollercoaster  – Icon – to the press.

Revealed in a dramatic sizzle – a movie-style promotional trailer, adrenaline enthusiasts were treated to a taste of what will be the world’s most exciting rollercoaster, featuring 15 interactions with other rides at the famous amusement park.

Unveiling more than just the name of the rollercoaster, the sizzle provided a first look at the design, with a state-of-the-art computer generated image revealing anthracite columns combined with a high-shine steel track.  A CGI film took viewers on the ICON journey as it powers through, over and around other rides including The Big One.

An incredible show of coverage was enjoyed and saw:

  • Ten national features including: the world’s most visited news website, the MailOnline, the SunOnline, The Sun, Mirror.co.uk, i news, Metro, Metro.co.uk, the EveningStandard, the Daily Record and the Daily Star
  • The news carried on every single ITV North West news bulletin with a combined reach of over 3,960,000 people
  • Over 190 regional articles
  • Exposure in all core trade press

At the time of writing print coverage alone saw a reach of over 18.3m people.  The sizzle, posted on Blackpool Pleasure Beach’s Facebook page had been seen by over  408,000 people, driven 3,600 shares and 4,300 engagements.

Speaking on the name unveil, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, added: “ICON is going to be one of the most talked about, iconic rollercoasters of the future.  The name speaks for itself as it will be one of the most iconic rides on the planet

“This is Blackpool Pleasure Beach’s biggest investment to date and will have a real impact on the town and region as a whole.”

ICON will launch in 2018.