Brother UK Appoints Rule 5

JLT BrotherRule 5 has been appointed by Brother UK to promote its sponsorship of the Pearl Izumi Tour Series, Aviva Women’s Tour and Tour of Britain.

The announcement follows a competitive pitch. The agency will build and manage Brother UK cycling related social media platforms to activate their partnership and engage their target audience. Work is already underway with a Twitter and Instagram presence.  Agency staff have already been to the first stages of the Tour Series in the Isle of Man, Scarborough, Motherwell and Edinburgh, reporting on activity in real-time. Over the next six months the team will shadow the world’s best riders across the UK in the Tour of Britain and the Aviva Women’s Tour.

Brother UK Campaign Manager Fay Shannon said: “Brother UK has a strong history in cycling, providing neutral service vehicles at events and, last year, sponsorship of the Aviva Woman’s Tour.

“We want to fully immerse ourselves in the sport.   Rule 5 are already proving that they’re the best agency to help us achieve this, combining their knowledge of cycling and social media to extend the reach of the partnership and ensure Brother UK are much more than just a logo on a board. As official results, printing and imaging partner we want to help fans get closer to the action.  Working with Rule 5 and embracing the latest in social media technology we’re able to do just that.”

Brother UK is the official results, printing and imaging partner of the Pearl Izumi Tour Series, Aviva Women’s Tour and Tour of Britain.  The company also has naming rights for the Series’ Corporate Grand Prix event, which lets corporate partners race on the professional circuits.