Cycle Show Brief

NEC_Cycle_Show_0329Rule 5 has won a competitive pitch to promote the Cycle Show.

The UK’s premier event for the cycling industry, the Cycle Show showcases the latest bikes and accessories from the leading bike brands, alongside a dedicated area for cycling holidays and a large retail village.  Two action arenas, over 4km of outdoor test tracks, dedicated children’s features plus a stellar line up of pro riders including GB Olympians and legends from the sport complete the mix.

Work is already under way on delivering an integrated communications campaign aimed at the core cycling, national and regional media.  The agency will also manage all in-event media activity.

Cycle Show Event Director, Chris Holman, said: “Last year saw a record year for the Cycle Show with 283 companies taking part and over 28,000 visitors in attendance.

“This year, as we celebrate our 15th edition, we’re looking forward to unveiling a number of new features and have enlisted the support of Rule 5 to help us raise maximum awareness of these and the 2016 event programme.  The team are well respected in the cycling and events industries and we’re very happy to appoint them as event partners.”

The Cycle Show returns to Birmingham’s National Exhibition Centre (NEC) this September 22 – 25.  For further information visit: www.cycleshow.co.uk