Agency Confirmed For Buy Art Fair

BAF 3 Crop

Rule 5 has been appointed by Buy Art Fair to deliver the event’s 2016 communications strategy.

The leading art fair, the biggest outside of London, has welcomed over 60,000 people over the last eight years and amassed sales of over £3million.  This year the event will offer the richest and most compelling cultural experience yet, reflecting the changing dynamics between art buyers, artists and galleries.

The agency will seek to create conversation around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media.  A regional campaign will underpin all activity.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city.  As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place.  Rule 5 really understand our culture and ambitions.  This, combined with their creative and results driven approach, makes them the perfect choice for Buy Art Fair.”

Buy Art Fair returns this September 22-25 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Old Granada Studios.  For more information visit: www.buyartfair.co.uk

Cycle Show Brief

NEC_Cycle_Show_0329Rule 5 has won a competitive pitch to promote the Cycle Show.

The UK’s premier event for the cycling industry, the Cycle Show showcases the latest bikes and accessories from the leading bike brands, alongside a dedicated area for cycling holidays and a large retail village.  Two action arenas, over 4km of outdoor test tracks, dedicated children’s features plus a stellar line up of pro riders including GB Olympians and legends from the sport complete the mix.

Work is already under way on delivering an integrated communications campaign aimed at the core cycling, national and regional media.  The agency will also manage all in-event media activity.

Cycle Show Event Director, Chris Holman, said: “Last year saw a record year for the Cycle Show with 283 companies taking part and over 28,000 visitors in attendance.

“This year, as we celebrate our 15th edition, we’re looking forward to unveiling a number of new features and have enlisted the support of Rule 5 to help us raise maximum awareness of these and the 2016 event programme.  The team are well respected in the cycling and events industries and we’re very happy to appoint them as event partners.”

The Cycle Show returns to Birmingham’s National Exhibition Centre (NEC) this September 22 – 25.  For further information visit: www.cycleshow.co.uk