The leading art fair, the biggest outside of London, has welcomed over 60,000 people over the last eight years and amassed sales of over £3million. This year the event will offer the richest and most compelling cultural experience yet, reflecting the changing dynamics between art buyers, artists and galleries.
The agency will seek to create conversation around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media. A regional campaign will underpin all activity.
Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city. As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place. Rule 5 really understand our culture and ambitions. This, combined with their creative and results driven approach, makes them the perfect choice for Buy Art Fair.”
Buy Art Fair returns this September 22-25 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Old Granada Studios. For more information visit: www.buyartfair.co.uk