Hat-trick Win For Rule 5 at CIPR PRide Awards

Pride Gold 2017

Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s  prestigious CIPR PRide North West Awards.

The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.

Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”

It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories.  Both saw the agency presented with silver awards.

Speaking on the success Rule 5 Founding Director Jules Wilson said:  “We’re incredibly proud of the work we deliver for our clients.   To have that work recognised by your industry peers is however fantastic.  The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”

Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category.  To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “

The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders.  The CIPR is Europe’s largest professional PR industry body.

Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit: www.buyartfair.co.uk


Agency Confirmed For Buy Art Fair

BAF 3 Crop

Rule 5 has been appointed by Buy Art Fair to deliver the event’s 2016 communications strategy.

The leading art fair, the biggest outside of London, has welcomed over 60,000 people over the last eight years and amassed sales of over £3million.  This year the event will offer the richest and most compelling cultural experience yet, reflecting the changing dynamics between art buyers, artists and galleries.

The agency will seek to create conversation around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media.  A regional campaign will underpin all activity.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city.  As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place.  Rule 5 really understand our culture and ambitions.  This, combined with their creative and results driven approach, makes them the perfect choice for Buy Art Fair.”

Buy Art Fair returns this September 22-25 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Old Granada Studios.  For more information visit: www.buyartfair.co.uk

Rule 5 To Promote Buy Art Fair

Buy Art Fair - The Norths Finest Art Fair - September 24 - 27 2015 - cropped for R5

Rule 5 has been appointed by Buy Art Fair, the leading art event outside of London, to promote this year’s event.

The agency, who also worked with the event organisers in 2014, is tasked with building on Manchester’s cultural renaissance, led by Manchester International Festival, Whitworth Art Gallery and HOME, along with smaller spaces like Castlefield Gallery.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “The stories created by Rule 5 last year were undoubtedly key to our art sales, which have increased 20% year-on-year.  Rule 5’s professional knowledge, dedication to the cause and genuine passion made them a joy to work with and we’re pleased to have them back on board this year.”

Rule 5 Founding Director, Julie Wilson, said: “Eight years ago Buy Art Fair set out to be the most ambitious event outside of London; it has achieved this with great success.

“We couldn’t be more pleased to have been re-appointed and to have the opportunity to contribute to the event’s ongoing development in what is undoubtedly one of the most exciting years for Manchester’s cultural scene.”

Buy Art Fair returns this September 24-27 and will see over £1m worth of art from over 90 galleries and artists adorn the walls of Old Granada Studios.  Register here: www.buyartfair.co.uk

Rule 5 Preview: The Manchester Contemporary


Picture1JJLast night (Sept 25) saw the exclusive preview of Buy Art Fair and The Manchester Contemporary and we were delighted to be in attendance.

The events, collectively the largest art fair outside of London, feature over £1m worth of work from 500 artists in Manchester’s newest exhibition space, Old Granada Studios.

Amongst those exhibiting and in attendance at last night’s preview event was former KLF musician and acclaimed artist, Bill Drummond.  A key feature of The Manchester Contemporary, an invitational art event that gives a platform to emerging galleries and their artists using public funding by the National Lottery through Arts Council England, Drummond is showcasing work from his world tour, The 25 Paintings.

Also in attendance was UK breakout artist, JJ Adams.  One of the most sought after artists of the moment, Adams unveiled the final piece of his latest autumn collection exclusively at the event.

In a rare and opportune moment we were thrilled to bring together both artists for an exclusive interview, which saw a lot of conversation about South Africa, where both grew up, and little about art!

The work of JJ Adams and Bill Drummond is available for purchase at Buy Art Fair & The Manchester Contemporary this September 26 – 28.  To join the 8,000 visitors anticipated to attend the event this weekend, register for your free ticket at buyartfair.co.uk and themanchestercontemporary.com.

Works range from £50 to £5,000+ and include original prints, sculptures and paintings from established and emerging artists.