Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit:


Jules Wilson Backs CEO Sleepout Manchester


Rule 5 co-founder, Jules Wilson, will be swapping the comfort of her bed for a night in the open this October, as part of CEO Sleepout Manchester.

The event, founded in 2013, strives to fight homelessness and poverty, and raise vital funds for homeless charities and other local charitable projects.  Over the last three years a staggering £1m has been raised at events across the UK and this year we’re delighted to contribute, supporting Jules in her fundraising.

Speaking on the event, Jules said: “You cannot fail to be moved by the extent of the homeless situation in Manchester, there are people in need of help on every corner of every street and the problem is on the rise.

“Whilst I’ll be sleeping outdoors it is still within the security of others and will see me return to the comfort of my home 24 hours later.  Over 2,000 people in Manchester don’t have that privilege.   When I was approached by MASH to participate I didn’t hesitate  to sign up.  I’m delighted to be able to play a small part in tackling a significant issue.”

CEO Sleepout Manchester takes place this October 16.  You can support Jules in her aim to raise over £1,000 here and find out more about the event at

Headlines for NRB

Logo 3Today sees the launch of the North’s largest hospitality trade exhibition, Northern Restaurant and Bar.

Celebrating its sixteenth year, the event, which hosts over 270 exhibitors and 7,000 trade only visitors, brings together the entire Northern hospitality industry to discover new ideas, identify opportunities and source new products and services. This year we’ve been delighted to work with the exhibition and deliver its main pre-event news story, revealing the North’s most ‘restauranty’ cities.

The study, conducted by Northern Restaurant and Bar organisers Holden Media and hospitality insight business CGA Peach, examined the restaurant density of northern cities and saw Newcastle take the top spot with 1,558 residents per restaurant.  Manchester came a close second (1,576) followed by York (1,585), Liverpool (1,996) and Chester (2,595).

The story, delivered by Rule 5, generated widespread trade, business and regional coverage upon release and will feature in today’s North West Tonight bulletins.

Thom Hetherington, chief executive of Holden Media, said of the research findings: “London is a global gastronomic city, but clearly the North of England is catching up at a rate of knots, not least because it is possible for cash-strapped but talented chefs to set up their own ventures and cook their hearts out for an appreciative audience.”

Aiden Byrne, the Liverpool-born chef behind Living Ventures’ fine dining venue Manchester House, said: “I feel very proud to be part of the ever-growing dining scene in Manchester.

“It’s extremely exciting to see top London operators paying an interest in the market. The buzz in the city is filling us with confidence to keep moving forward.”

Northern Restaurant and Bar includes the NRB Debate, this year fronted by Jay Rayner, the NRB Top Fifty Awards and NRB Fringe alongside an extensive programme of tastings, demonstrations and workshops.