Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit:


Rule 5 Preview: The Manchester Contemporary


Picture1JJLast night (Sept 25) saw the exclusive preview of Buy Art Fair and The Manchester Contemporary and we were delighted to be in attendance.

The events, collectively the largest art fair outside of London, feature over £1m worth of work from 500 artists in Manchester’s newest exhibition space, Old Granada Studios.

Amongst those exhibiting and in attendance at last night’s preview event was former KLF musician and acclaimed artist, Bill Drummond.  A key feature of The Manchester Contemporary, an invitational art event that gives a platform to emerging galleries and their artists using public funding by the National Lottery through Arts Council England, Drummond is showcasing work from his world tour, The 25 Paintings.

Also in attendance was UK breakout artist, JJ Adams.  One of the most sought after artists of the moment, Adams unveiled the final piece of his latest autumn collection exclusively at the event.

In a rare and opportune moment we were thrilled to bring together both artists for an exclusive interview, which saw a lot of conversation about South Africa, where both grew up, and little about art!

The work of JJ Adams and Bill Drummond is available for purchase at Buy Art Fair & The Manchester Contemporary this September 26 – 28.  To join the 8,000 visitors anticipated to attend the event this weekend, register for your free ticket at and

Works range from £50 to £5,000+ and include original prints, sculptures and paintings from established and emerging artists.