Rule 5 On The Menu With El Gato Negro 

ElGatoNegro_Simon_01 Cropped for R5 website only

We’re delighted to announce that Rule 5 has been appointed by El Gato Negro, the acclaimed Spanish restaurant due to launch in Manchester this autumn.

The appointment follows a competitive pitch and sees the agency tasked with delivering a communications strategy with reach to the national, regional and trade media.

Central to activity is a profiling campaign that will see celebrated chef patron and founder of El Gato Negro, Simon Shaw, positioned at the forefront of the modern Spanish cuisine news agenda.   Work is already well underway with Simon featuring on BBC Breakfast today (28th August) and again on TV screens nationwide in November (programme detail is under wraps).  He will also appear at the Manchester Food & Drink Festival on September 19.

Speaking on the appointment Simon Shaw said: “Rule 5 demonstrated a strong understanding of El Gato Negro, our ethos and our plans to go further with the dining experience we pioneered almost 10 years ago.

“The agency’s reputation for delivering is second to none and I’m confident that in the Rule 5 team we’ve found the right partners to help us realise our business ambitions.”

Rule 5 Founding Director, Julie Wilson, added:  “El Gato Negro has won countless awards during its nine years in business including recognition from Hardens, Michelin, and The Good Food Guide.   To be a part of the business’ ongoing success story is a privilege.  There’s a significant resurgence in the new British wave of Spanish restaurants and we’re looking forward to positioning Simon and El Gato Negro at the forefront of the agenda.”

El Gato Negro combines the best ingredients, Spanish and locally sourced, with modern techniques rooted in tradition to create bold and distinctive dishes.  An extensive range of Spanish wines completes the offer.

El Gato Negro Manchester will open at 52 King St, Manchester, in Autumn 2015.

Rule 5 Preview: The Manchester Contemporary


Picture1JJLast night (Sept 25) saw the exclusive preview of Buy Art Fair and The Manchester Contemporary and we were delighted to be in attendance.

The events, collectively the largest art fair outside of London, feature over £1m worth of work from 500 artists in Manchester’s newest exhibition space, Old Granada Studios.

Amongst those exhibiting and in attendance at last night’s preview event was former KLF musician and acclaimed artist, Bill Drummond.  A key feature of The Manchester Contemporary, an invitational art event that gives a platform to emerging galleries and their artists using public funding by the National Lottery through Arts Council England, Drummond is showcasing work from his world tour, The 25 Paintings.

Also in attendance was UK breakout artist, JJ Adams.  One of the most sought after artists of the moment, Adams unveiled the final piece of his latest autumn collection exclusively at the event.

In a rare and opportune moment we were thrilled to bring together both artists for an exclusive interview, which saw a lot of conversation about South Africa, where both grew up, and little about art!

The work of JJ Adams and Bill Drummond is available for purchase at Buy Art Fair & The Manchester Contemporary this September 26 – 28.  To join the 8,000 visitors anticipated to attend the event this weekend, register for your free ticket at and

Works range from £50 to £5,000+ and include original prints, sculptures and paintings from established and emerging artists.