We’re delighted to announce that Rule 5 has been appointed by El Gato Negro, the acclaimed Spanish restaurant due to launch in Manchester this autumn.
The appointment follows a competitive pitch and sees the agency tasked with delivering a communications strategy with reach to the national, regional and trade media.
Central to activity is a profiling campaign that will see celebrated chef patron and founder of El Gato Negro, Simon Shaw, positioned at the forefront of the modern Spanish cuisine news agenda. Work is already well underway with Simon featuring on BBC Breakfast today (28th August) and again on TV screens nationwide in November (programme detail is under wraps). He will also appear at the Manchester Food & Drink Festival on September 19.
Speaking on the appointment Simon Shaw said: “Rule 5 demonstrated a strong understanding of El Gato Negro, our ethos and our plans to go further with the dining experience we pioneered almost 10 years ago.
“The agency’s reputation for delivering is second to none and I’m confident that in the Rule 5 team we’ve found the right partners to help us realise our business ambitions.”
Rule 5 Founding Director, Julie Wilson, added: “El Gato Negro has won countless awards during its nine years in business including recognition from Hardens, Michelin, and The Good Food Guide. To be a part of the business’ ongoing success story is a privilege. There’s a significant resurgence in the new British wave of Spanish restaurants and we’re looking forward to positioning Simon and El Gato Negro at the forefront of the agenda.”
El Gato Negro combines the best ingredients, Spanish and locally sourced, with modern techniques rooted in tradition to create bold and distinctive dishes. An extensive range of Spanish wines completes the offer.
El Gato Negro Manchester will open at 52 King St, Manchester, in Autumn 2015.