Hat-trick Win For Rule 5 at CIPR PRide Awards

Pride Gold 2017

Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s  prestigious CIPR PRide North West Awards.

The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.

Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”

It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories.  Both saw the agency presented with silver awards.

Speaking on the success Rule 5 Founding Director Jules Wilson said:  “We’re incredibly proud of the work we deliver for our clients.   To have that work recognised by your industry peers is however fantastic.  The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”

Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category.  To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “

The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders.  The CIPR is Europe’s largest professional PR industry body.

Rule 5 To Promote Buy Art Fair

Buy Art Fair - The Norths Finest Art Fair - September 24 - 27 2015 - cropped for R5

Rule 5 has been appointed by Buy Art Fair, the leading art event outside of London, to promote this year’s event.

The agency, who also worked with the event organisers in 2014, is tasked with building on Manchester’s cultural renaissance, led by Manchester International Festival, Whitworth Art Gallery and HOME, along with smaller spaces like Castlefield Gallery.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “The stories created by Rule 5 last year were undoubtedly key to our art sales, which have increased 20% year-on-year.  Rule 5’s professional knowledge, dedication to the cause and genuine passion made them a joy to work with and we’re pleased to have them back on board this year.”

Rule 5 Founding Director, Julie Wilson, said: “Eight years ago Buy Art Fair set out to be the most ambitious event outside of London; it has achieved this with great success.

“We couldn’t be more pleased to have been re-appointed and to have the opportunity to contribute to the event’s ongoing development in what is undoubtedly one of the most exciting years for Manchester’s cultural scene.”

Buy Art Fair returns this September 24-27 and will see over £1m worth of art from over 90 galleries and artists adorn the walls of Old Granada Studios.  Register here: www.buyartfair.co.uk