Hat-trick Win For Rule 5 at CIPR PRide Awards

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Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s  prestigious CIPR PRide North West Awards.

The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.

Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”

It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories.  Both saw the agency presented with silver awards.

Speaking on the success Rule 5 Founding Director Jules Wilson said:  “We’re incredibly proud of the work we deliver for our clients.   To have that work recognised by your industry peers is however fantastic.  The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”

Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category.  To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “

The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders.  The CIPR is Europe’s largest professional PR industry body.

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Biz Stone Awarded CIPR President’s Medal

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The agency’s Managing Partner and CIPR President 2016, Rob Brown, was delighted to present entrepreneur, Biz Stone, with the CIPR President’s Medal at the SXSW Music, Film, and Interactive Festival in Austin, Texas, this week.

The presentation was made on behalf of Stephen Waddington CIPR President 2014, who awarded the founder and CEO of Super.Me, co-founder of Twitter and contributor to Jelly, Medium, The Obvious Corporation, and Odeo the coveted title.

Biz received the CIPR’s most prestigious accolade for his leadership as an entrepreneur at the forefront of developing new forms of media, networks and applications, modernising the business of public relations by enabling genuine two-way engagement between organisations and their publics.

Commenting on receiving the award, Biz Stone said: “We built Twitter to be readable and writable on every mobile phone on the planet because SMS is ubiquitous. Our goal was to provide the infrastructure to support the creativity and engagement that emerged. That ambition has meant that it has become a platform for public engagement and is part of the changing nature of communication between individuals and organizations.”

Speaking at the festival, Rob said: “Biz Stone is a true innovator who has played a fundamental role in how communications has changed, something that in turn has altered the way we practise PR, he’s also a very down to earth guy.”

Rule 5 Makes National PR Awards Shortlist

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We are thrilled to have made the short list of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards.

These awards are national and Rule 5 has been short listed three times in the Outstanding Small Consultancy category and twice in the Best Sporting Campaign category. This comes less than 18 months after the company launched. The Outstanding Small Consultancy award recognises the achievements, performance and excellent work of a small agency over a period of up to three years.  Rule 5 is one of only six agencies to make the list.

The competition is no less illustrious in the Best Sporting Campaign, for which the agency is recognised twice for its work for the UCI Track World Cup and World Taekwondo Grand Prix.  Other shortlisted campaigns come from the Football Association and the RBU 6 Nations.

The CIPR’s national awards are hotly contested with 700 entries from the UK and internationally.  The short list was announced on Friday 4 April.

Rule 5 Awarded Best Social Media Campaign

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Rule 5 collected Best Social Media Campaign at the prestigious CIPR PRide North West awards.   The agency’s gold awarded work on the BMX Supercross World Cup was also recognised in the Best Digital Campaign category for which the agency was awarded silver.

The CIPR PRide Awards recognise outstanding public relations in the UK regions and nations and attract entries from the country’s leading communications agencies.

The winning entries were drawn from a shortlist of six agencies, including Weber Shandwick.

The judging panel consisting of prominent figures within the communications industry said: “Rule 5 devised a creative and engaging social media campaign, able to build a substantial social media audience reaching a quarter of a million fans and supporting the sell-out of the event.

“This included a series of Twitterviews with elite and youth team riders, which drove high levels of engagement, extending reach and influence with international riders, media and BMX fans. Good research, careful planning and appropriate evaluation are evident in this campaign.”