Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s prestigious CIPR PRide North West Awards.
The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.
Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”
It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories. Both saw the agency presented with silver awards.
Speaking on the success Rule 5 Founding Director Jules Wilson said: “We’re incredibly proud of the work we deliver for our clients. To have that work recognised by your industry peers is however fantastic. The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”
Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category. To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “
The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders. The CIPR is Europe’s largest professional PR industry body.