Rule 5 has been appointed by Buy Art Fair, the leading art event outside of London, to promote this year’s event.
The agency, who also worked with the event organisers in 2014, is tasked with building on Manchester’s cultural renaissance, led by Manchester International Festival, Whitworth Art Gallery and HOME, along with smaller spaces like Castlefield Gallery.
Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “The stories created by Rule 5 last year were undoubtedly key to our art sales, which have increased 20% year-on-year. Rule 5’s professional knowledge, dedication to the cause and genuine passion made them a joy to work with and we’re pleased to have them back on board this year.”
Rule 5 Founding Director, Julie Wilson, said: “Eight years ago Buy Art Fair set out to be the most ambitious event outside of London; it has achieved this with great success.
“We couldn’t be more pleased to have been re-appointed and to have the opportunity to contribute to the event’s ongoing development in what is undoubtedly one of the most exciting years for Manchester’s cultural scene.”
Buy Art Fair returns this September 24-27 and will see over £1m worth of art from over 90 galleries and artists adorn the walls of Old Granada Studios. Register here: www.buyartfair.co.uk