Rule 5’s Lockdown Venture to Keep Leisure in Focus

Today the team at Rule 5 officially launches Twenty Twenty, a publication for the leisure and hospitality industries. The aim is to keep these businesses in the public eye during the pandemic and beyond.

 Twenty Twenty, which has been in beta for a fortnight, fixes a spotlight on destinations in the UK such as tourist attractions, bars and restaurants, as well as features on global attractions and how they are coping with restrictions and their plans to bounce back.

 With several clients within the sector currently not welcoming visitors, Rule 5 has allocated staff time to keeping the whole industry firmly in focus. It’s an entirely not for profit initiative and it won’t take advertising or sponsorship. The agency wants to support not compete with existing media. The MediaCityUK-based agency will use the platform to promote and support all destinations with a story to tell, no matter how big or small.

 “As a team, we’ve found ourselves with a some extra time on our hands, so whilst we’re unable to visit our favourite weekend spots – we thought we’d try to keep them front of mind for when we get back to the new normal. Twenty Twenty is there not just for our clients but for the whole industry and we’ll welcome submissions.’ said Managing Partner Rob Brown.

 “It’s also a great way for us all to stay motivated – we all love to travel, eat out and attend events; writing about what we love and where we’ll be going when this is all over has been a passion project for us all.”

Live from today, Twenty Twenty will run daily stories about what the leisure and destinations industry is doing to keep resilient and updates of plans for the present and the future.

ICON Rises From the Ground

As the launch of Blackpool Pleasure Beach’s rollercoaster – ICON approaches, we shared an exclusive update with the media on the progress of the £16.25 million development, ahead of its spring launch.

Revealed with exclusive behind-the-scenes images of the construction as the park doors are closed for winter, adrenaline enthusiasts were able to see for the first time the world’s first double launch rollercoaster rising from the ground.

Over 100 tonnes of grey steel track can be seen hoisted into position, including the crucial section of the rollercoaster where riders will be taken on an inverted loop at 27 metres in height. Also taking shape is ICON’s impressive launch station where riders will embark and disembark the ride, after a two and a half minute exhilarating journey across 1.14 kilometres of track experiencing the same levels of acceleration felt in a Formula 1 car.

A fantastic show of over 400 pieces of coverage was generated including:

  • Inclusion on leading national news sites including The MailOnline, The Metro, BBC News Online, AOL and com
  • Over 390 regional articles in titles including the Belfast Telegraph, the Oxford Mail and Lancashire Evening Post

Speaking on the development, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, commented:  “ICON is really making its mark on the park, new developments can be spotted daily as the construction is really starting to pick up pace and coming to life before our eyes. The ride is going to be a huge addition for us and we’re delighted it’s on track for a spring 2018 launch.”

Since work commenced in December 2016 over 100,000 hours have been invested on site by over 50 workers and hundreds of tonnes of steel installed with up to 10 truckloads arriving on a daily basis.

For further details about ICON and to purchase advanced tickets please visit: www.blackpoolpleasurebeach.com/icon

£16m Rollercoaster Ride

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The agency has been appointed by Blackpool Pleasure Beach to work with their in-house team on communication around the amusement park’s new £16.25m rollercoaster, Construction MMXVIII, due to open in 2018.

Work is already underway with the agency having worked in collaboration with Blackpool Pleasure Beach to announce news of what will be the UK’s first ever double-launch rollercoaster* at a press conference in Waldkirch, Germany, last month.

Journalists were treated to a tour of Mack Rides, where the state-of-the-art rollercoaster is being manufactured. Its unique features will include 15 interactions with five other rides and two tunnels at what is already the UK’s most ride intensive theme park.

The agency is also tasked with working with Blackpool Pleasure Beach to develop its national and creative communications strategy with a focus on key seasonal events.  Activity commenced at the weekend with the amusement park introducing its first ever Snapchat geofilter for Halloween.

Speaking on the appointment, Director of Marketing at Blackpool Pleasure Beach, Robert Owen, said;”Over the last five years we’ve been working quietly on the development of Construction MMXVIII.  With the announcement we wanted to create maximum noise.   Following weeks of dedicated planning Rule 5 helped us do that.

“Plans for the next phase of construction are already in development and we’re looking forward to working with the team to promote these here at Blackpool Pleasure Beach.”

Co-founder Julie Wilson, added: “Opportunities to be involved with a development such as Construction MMXVIII do not come along very often, it’s an incredible brief.  We’re thrilled to have the opportunity to play a part in what will be the most exciting roller coaster launch in recent years.”

Construction MMXVIII brings together the Thompson and Mack families, owners of Blackpool Pleasure Beach and leading manufacturer of amusement park attractions, Mack Factory respectively.  The development is the biggest of its kind in recent years and cements Blackpool Pleasure Beach’s position as one of the UK’s leading amusement parks.

Key Ride facts

Total Length – 1.14 KM
Max Height – 88.5ft
Height of Drops – 82ft
Max Speed – 80 KM/H
Max Acceleration (Verticle) – 4.3G

* A double-launch is an advanced technology that gives the rollercoaster two powerful thrusts of acceleration during the ride.