The agency has been appointed to handle the PR for a unique global cycling challenge. WorldRide will see amateur cyclist Liz Dimmock tackle over 29,968 km over 150 days in an attempt to become the fastest woman to circumnavigate the world by bicycle.
Starting in October in Istanbul, she will traverse over 22 countries including Turkey, Greece, Italy, Switzerland, Austria, Germany, Netherlands, UK, France, Spain, Portugal, US, New Zealand, Australia, China, Hong Kong, Singapore, Malaysia, Thailand, India, Oman, and the UAE. Her aims are to raise £1m for charity and to inspire women to cycle. We launched the project at an exclusive media and stakeholder event at the Rapha Cycle Club in Soho, London at the end of last month.
Rule 5 will deliver global awareness campaign for the campaign which is sponsored by Jaguar, JLT, Cycleguard, Rapha, Condor, Bremont and Matt Roberts Personal Training. Liz Dimmock, said: “WorldRide are delighted to be working with the Rule 5 team,…we needed a PR company that could work with all of our partners, and be proficient across all forms of media, and their numerous platforms.”
Our very own Julie Wilson, added: “We’re thrilled to be working with Liz & the team, it’s an incredible challenge for a cause that’s very close to our heart.”