The agency been appointed by Virgin Money to support the PR and Social Media campaign for the 2015 Virgin Money Cyclone Festival of Cycling.
It is the second time the agency has been brought into the saddle and follows last year’s successful campaign. The event, one of the most respected cycling festivals in the country, attracts the world’s best cyclists and has seen Mark Cavendish, Sir Bradley Wiggins, Hannah Barnes and Dame Sarah Storey all participate in the elite rides. Equally anticipated are the festival’s Challenge rides which attract cycling enthusiasts from across the country.
The brief sees the agency work closely with Virgin Money’s in-house team to raise awareness of the event in the core cycling and consumer media and drive participation through the festival’s social media channels. Activity is already underway.
Speaking on the appointment Virgin Money Head of Sponsorship Marketing, Andrew Nicholson, said: “We’re really pleased to appoint Rule 5 as our official communications partner. Last year’s campaign saw some real wins for the event with the team engaged both online and on the ground over the course of the weekend. We’re looking forward to building on activity for 2015.”
Rule 5 Founding Director, Julie Wilson, said: “The Virgin Money Cyclone Festival of Cycling is a joy to work on and we’re thrilled to have been brought back on board by Virgin Money for 2015.
The Virgin Money Cyclone takes place this June 19 – 21 in some of the most beautiful countryside in Northumberland. To register visit https://virginmoneycyclone.co.uk/EnterOnline.asp