World of Wedgwood Opens


A week ago the World of Wedgwood, an inspiring new visitor experience in Stoke-on-Trent, opened to the public.  The agency had invited the media to preview the attraction, part of a £34m investment in the Wedgwood Estate, which features an engaging factory tour, flagship store, Wedgwood Tea Room and a revitalised museum celebrating Wedgwood’s 250 years heritage in ceramics.

Substantial media coverage appeared in The Times, The Telegraph, BBC News, The Independent, BBC Radio Stoke, The Stoke Sentinel, The Express, ITV Central and many more.

“In a £34m redevelopment, the company headquarters have been turned into a stunning visitor attraction that combines a swish flagship store, factory outlet and places to eat.” The Express

“The best thing on this site, and I don’t say this lightly because the new deco-style Wedgwood Tea Room and the design studios are spectacular, is the museum.” The Times

“The wonderful World of Wedgwood…it looks brilliant.” BBC Radio

Within the first three years, over 175,000 annual visitors are expected to flock to the attraction, set in 240 acres of Staffordshire countryside. For further details about the World of Wedgwood, and to plan your visit see

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