Rule 5 Leads On iCoupon Global Launch


Digital vouchering solution iCoupon, rapidly becoming the standard in airports around the world including close to 100 terminals across Europe alone, has appointed Rule 5 to lead on the PR and communications of its launch.

iCoupon provides a revolutionary new way for airlines and airport retailers to issue compensation, incentives and offers without any of the problems associated with traditional paper vouchers. Delivering a seamless experience, it can add any voucher to any barcode, like those on airline boarding passes, instantly, without it even leaving a passenger’s hand.

The brief sees the agency co-ordinating the solution launch to press across a wide range of international territories and providing valued insight on the PR journey the brand plans to take to solidify its growing market position.

Already iCoupon has enjoyed coverage in international media as diverse as Australian, American, Chinese, Portuguese, Spanish and Italian.

Speaking on the appointment, iCoupon chief executive Richard Bye said: “Adoption of iCoupon by retail and airline customers has been rapid. Airports embrace the technology because it removes the surge of passengers moving around terminals and passenger feedback is exceptional.

“It’s important that we as a business make an impact this summer, positioning ourselves in front of passengers, airlines, airports and retailers. Rule 5 have the capacity to deliver this and ensure we make a positive and lasting impression.”

Rob Brown, Rule 5 Managing Partner, added: “Flying can be a stressful experience and any interruption to travel just adds to that stress. iCoupon’s technology automates one of passengers’ biggest bugbears when things go wrong – the queueing.

“Working with a business like iCoupon is exciting for the agency; we specialise in PR and comms for digital and tech operations, and the rapid growth of this business shows it’s the right marketplace for us to demonstrate our expertise.”

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