NRB & El Gato Negro Lead BBC News

NRB Blog 2.pngThis week we announced news of our work with the North’s largest hospitality exhibition, Northern Restaurant and Bar.

Today we share just one of the quality pieces of coverage achieved, as seen on BBC North West Tonight.

The feature, which aired on the lunchtime and evening shows, was secured on the back of the acclaimed exhibition’s study into the North’s most ‘restauranty’ cities, and provided exposure not just for Northern Restaurant and Bar but Rule 5 client El Gato Negro.

“It came as no great surprise to have research officially confirm that the Northern restaurant scene is booming. Talented chefs are realising the wealth of opportunity within the North, setting up their own ventures and cooking their hearts out for an appreciative audience” said Chief Executive of Northern Restaurant and Bar, Thom Hetherington.

“The positive coverage on the region’s restaurant scene this week -aired on BBC North West Tonight and delivered by Rule 5- has given the food industry the exposure it deserves. Our visitor numbers at the Northern Restaurant & Bar show are at a high.”

The coverage is just one example of the agency’s ability to seize the news agenda and develop a story with real broadcast appeal. Our clients’ objectives are firmly rooted at the heart.  You can watch it here.