Our new PR agency has officially launched. We are based in MediaCityUK, the development that is home to BBC North, Salford University and ITV from next March.  The founding directors Rob Brown and Julie Wilson were formerly with TBWA\ owned Staniforth and have been joined by other members of the now defunct Manchester agency.

“We chose MediaCityUK because of the rare concentration of media businesses, new and old.  There is also a huge amount of creative talent and people that we want to work with to create media content” said Rob Brown. “The old network advertising/marketing/PR model is broken beyond repair.  PR companies are becoming much more aligned with media organisations channelling information in written form, as well as audio and visual.”

The new agency launches with clients in the food, sports and media sectors.  Rule 5 combines traditional PR and media expertise with a strong digital offer but won’t specialise in one or the other “the boundary between on and off line doesn’t really exist.”  From launch Rule 5 will build and manage online communities, monitor and create content without compromising its relationships with journalists, editors and producers.  “We’re equally at home with Twitter and the Times.”