Our fledgling PR agency is flying to Austin, Texas to attend the annual South by Southwest (SXSW) Conference & Festival – which runs from Friday 8 March to Sunday 17 March 2013 . SXSW offers a convergence of emerging technologies and music and is celebrated as a launch pad for new creative and digital applications and content. Twitter famously caught the attention of the tech world at SXSW in 2007. Last year speakers included Al Gore, Sean Parker, Pinterest founder Ben Silbermann and Bruce Springsteen. There were over 1000 conference sessions and 25,000 attendees.
Rule 5 Managing Partner Rob Brown who will be representing the agency said “this is where the great minds in emerging technologies gather every year to think and talk. If you want to know what’s next in communications SXSW is the place you are most likely to find out”. The many hundreds of sessions will include ‘How Twitter Has Changed How We Watch TV’, ‘Advanced Social Media Monitoring’ and a meet up with Sir Tim Berners Lee.