Just five months on from our launch we were thrilled to hear that we’ve made the shortlist of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards. These national awards are hotly contested with just under 700 entries from the UK and internationally.
Rule 5 has been selected in the Best Sporting Campaign category for our work with British Cycling on the UCI Track Cycling World Cup in Glasgow. The agency is up against illustrious competition with Heinz, British Airways, Channel 4, iris PR and The FA and Lloyds Banking Group representing the other short-listed finalists. Three of the five entrants involve PR campaigns featuring London 2012.
“We had already worked with the people but the agency was new, Rule 5 rose to the occasion and really delivered at the Glasgow Velodrome” said Paul Rowlands Cyclesport Marketing Manager at British Cycling. “Elevating social media engagement was a key part of the campaign and together with the agency we broke new ground at the Track World Cup reaching over 100,000 people with 4,000 people directly engaging with the event.”