‘Share This Too’ was launched at the British Library last night and went straight to number 1 in the PR best seller chart.
The new PR and Social Media handbook was edited by Rule 5’s Rob Brown and Ketchum’s Stephen Waddington. It appeared at No 1 in Amazon’s Hot New Release Chart for marketing titles a week ahead of publication and made the top 10 best selling PR books on pre-orders but took the top spot after the London launch attended by media, many of the thirty chapter authors and leading lights from the PR world. ‘Share This Too’ is the follow up to ‘Share This: The Social Media Handbook for PR Professionals,’ which topped the chart when it was published last year.
The book was conceived and written using many of the social tools and techniques that it addresses. It’s a pragmatic guide for anyone that wants to continue working in public relations and covers new ground, complementing the first book rather than updating. Other contributors include McCann’s Robin Wilson, ASDA’s Dom Burch and Paul Fabretti, Digital and Social Media Lead at Telefónica. The foreword was written by acclaimed US digital analyst, Brian Solis.
Will Whitehorn, former President of Virgin Galactic and Chairman of Speed Communications, has said: “This book lays out this evolving PR world in forensic detail and is a must read for any PR practitioner.”
“It was both a joy and a real challenge to edit” said Rob Brown, “imagine how hard it is to get 30 PR people to deliver to a cut-off date when they know that you are in PR too and are bound to have given them a false deadline”.