Waterford Wedgwood Picks Rule 5 for Social

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WWRD, the Stoke-on-Trent based business that has crafted luxurious English ceramics since 1759, has appointed Rule 5 to develop the social media channels for its Wedgwood, Royal Albert, Royal Doulton and Waterford brands.

The agency is working with WWRD to develop a content and community build strategy for each of the brands. Rule 5 will also deliver a bespoke in-house training programme in Social Media for the company’s UK marketing and communications team.

As part of the work, which is already underway, the agency helped to promote Wedgwood’s bespoke invitation for the Mulberry SS14 show at London Fashion Week. The unique invitation, a miniature Mulberry tea cup, topped the online buzz charts published by Salesforce and Media Measurement, which analysed all of the social media conversations about London Fashion Week SS14.

“This is an increasingly important area for firms who realise that there is more to a web presence than just having a website” said Rule 5 Director Julie Wilson. “It’s also critical that the conversations that take place in social media reflect the personality of a business and that’s a crucial element of the work that we are doing with WWRD, defining the tone and approach for each of the brands.”

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