The agency will promote the four day national cycling festival, staged in the North East. The Virgin Money event, which has attracted some of the world’s greatest riders including Mark Cavendish, Bradley Wiggins, Hannah Barnes and Sarah Storey, is part of Virgin Money’s sponsorship of national sport and community events that include The Virgin Money London Marathon and Walking With The Wounded, Virgin Money South Pole Allied Challenge.
Virgin Money Head of Sponsorship Marketing, Andrew Nicholson, said: “We’re looking forward to working with Rule 5. The team’s extensive experience in sports event communication combined with its expertise in managing national brand sponsorship campaigns makes Rule 5 the perfect partner.”
Virgin Money Cyclone Founder and Organiser, Peter Harrison, added: “Virgin Money Cyclone is a multi- faceted event designed to cater for the needs of competitive and non-competitive cyclists. As we enter our eighth year and celebrate the Beaumont Trophy being recognised as an official UCI event, our focus is on further raising awareness of the Virgin Money Cyclone on a national and international scale, and increasing rider participation across all levels. We are confident that Rule 5 will help us achieve this.”
Commenting on the win Rule 5 Founding Director, Julie Wilson, added: “This is a significant win for the agency. The Virgin Money Cyclone is a recognised event within the international cycling calendar and we’re delighted to play a part in further realising its potential; attracting new riders and spectators.
“With the UK playing host to the Grand Dėpart and dates for next year’s British Cycling Elite Road Series confirmed, 2014 promises to be an exciting year for cycling.”
Virgin Money Cyclone takes place from Thursday June 19 to Sunday June 22, 2014. Entries are open now. For more information or to register visit https://virginmoneycyclone.co.uk/EnterOnline.asp