The agency’s managing partner is set to become CIPR president-elect 2015. Rob will take over as president in 2016, succeeding Sarah Pinch, who will take over from current president Stephen Waddington next year. The CIPR president acts as chairman of the institute and as a representative for the profession in the UK. Rob said “The practice of public relations is undergoing a significant upheaval. It has become obvious in recent years that PR needs to change to remain relevant. The CIPR has emerged as a trailblazer in modernising public relations practice in the UK and across the world and in raising standards of professionalism. I’m very honoured to have been given the opportunity to lead the Institute and continue that process.” In addition, 38 people have been nominated for 24 positions on the CIPR Council, the organisation’s governing body.