The agency has been hired to promote Two Days in Yorkshire, the official commemorative book of the Yorkshire Grand Départ.
The book is published by Pan y Agua Velo Europe Ltd (PAVE). It is a hardcover, 144-page coffee-table edition with over 200 images. It has already smashed all sales forecasts on pre-sales alone with a copy being sold every 36 seconds as Vincenzo Nibali crossed the line in Paris to confirm his victory as winner of The 2014 Tour de France.
Welcome to Yorkshire, who delivered the 2014 Tour De France Grand Départ, teamed up with official photographer Simon Wilkinson, who runs Yorkshire-based picture agency SWpix.com, to produce this memento of the grandest of Grand Départs. Simon Wilkinson said: “I’ve known the team at Rule 5 since they set up the agency in November 2012 – we worked together at the Track Cycling World Cup in Glasgow and several times since and I didn’t hesitate in bringing them on board as part of the team when we were planning the book.”
Written by cycling author Peter Cossins and Welcome to Yorkshire’s Andrew Denton, ‘Two Days In Yorkshire’ features stunning images taken by the world’s best cycling and sports photographers. The book reveals the inside story of how, against seemingly impossible odds, Yorkshire won the 2014 Grand Départ, as well as capturing the unforgettable sights and stories of two historic days.
The book costs £35 and is available for pre-order at www.twodaysinyorkshire.com. Copies will be on sale at good bookshops, cycling shops and on Amazon later this month.