The agency took the award for Sport Campaign of the Year at the 2014 Northern Marketing Awards last night (October 16th). The competition was about as tough as it gets with both Manchester City and Manchester United on the final short-list. It’s not often a PR agency gets to win in a Manchester derby. Salford Reds Rugby League team was also on the short-list.
Rule 5 was given the award for work on the 2013 inaugural World Taekwondo Grand Prix. Commenting on the victory the judges said that the “campaign was a real challenge and a hard win for the organisation as the sport is not popular or well-known within the UK,” however Rule 5 had “attacked every possible opportunity to achieve their great results and coverage.”
“We’ve been nominated several times for awards in a sporting category” said Founding Director Julie Wilson. “It has been amazing to nail our first victory against some of the biggest sporting names in the world.” To complete the sporting theme the awards ceremony took place at The Point at Lancashire Cricket Club.
