Alton Towers re-opened to the public yesterday following the tragic incident on the Smiler ride, which crashed into an empty carriage, seriously injuring the passengers at the front of the vehicle.  BBC News turned to agency Managing Partner Rob Brown to provide expert comment on the impact on the reputation of the parent company Merlin Entertainments; “It’s inevitable there will be a degree of trust lost” said Rob, but he added  “they’ve taken the incident exceptionally seriously and have shown proper concern for the impact on the victims.”

The item was broadcast on the Six O’Clock and Ten O’Clock News on BBC1 and is available on-line here.